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Quality Rises to the Top

Last month we mentioned a great video from a Sony/BMG conference in Rome 2008 about the exponential develop of technology - the articles also showed a 1957 RAND computer promotional video, the key point the core messages about technology growth are the same.  

Anyway, the old link was broken but happily the video reappeared today via a viral email - such is the fundamental principle that quality content and production tends to rise to the top - by that I mean it engages with the audience (builds brand), informs (WIIFM for the viewer/ consumer) and motivates action (ie Seth's megaphone/ Forresters Technographics - to consume to create).

If it was Sony that put the video out into cyberspace then well done - this is clever thought leader branding.  

I should point out that the raw content is based on a slide show called Shift Happens

Some points

• China will soon be the #1 English speaking nation in the world
• Todays learner will have 10-14 jobs....but the age of 38!
• The top 10 in demand jobs did not exist in 2004
• There are over 2.7B searches on Google each month
• There are more then 3,000 new books published every day
• The amount of new technical information is doubling every two years
• By 2010 it is expected to double every 72 hours
• By 2049 a $1,000 computer will exceed the computation capabilities of the entire human species  (note: see creative economy) 

The facts are we adapt, the Y gens of today will be considered the dinosours of their grand children and so on.  One thing that stays constant in the world of change is the human connection - friendship, wisdom, trust and creativity.