Maxys Max Media and Entertainment

Design - From the broad to the specific

Like a lump of clay on a spinning wheel the Australia's Most Influential Photo project is beginning to take shape.

With any new idea you need to start with a broad idea in mind, let it spin and take shape. 

What do you want to do?  What is the objective of the exercise?  How will success be measured?

Objectives

• Increase awareness of CLIVE and generate sales.
• Incorporate online social media marketing into the marketing process and use as a case study.
• Incorporate my photography (particularly portraits) interests into customer engagement process (build photography skills and customers).
• Start now

Action

So, what have we done today.

1. Further conceptualisation of the project.
2. Created a website page for the project.
3. Created an Influencer submit form on the CLIVE website (using RSFORMS) for people to submit.
4. Created a Flickr Group
   
5. Created this blog entry - this will automatically feed into Twitter, then into my Facebook; RSS feeds etc.

What to do next?

1. Fire these links off to a few friends and start to get a bit of traction.  Note to self:  This is not a short term project so it is going to take a year or two to really evolve.
2. Short-list my own influencers and contact them (this will enable me to work through the next part of the process).
3. Develop some database reports and marketing ideas