Maxys Max Media and Entertainment

Tsunamis of change flatten landscapes causing us to reevaluate and rebuild.  The same process impacting people and brands. The marketplace is fundamentally different then yesterday.  How do you reconfigure and set direction?

Moving foward I'm reminded (unfortunately) of Kevin Costner's Field of Dreams "Build it and they will come".  Do you recreate based on Malcolm Gladwells "Blink" - your gut instinct and passion, or conform and risk analysis paralysis?  The old rules are "old rules". 

My favorite blogger Seth Godin wrote today about "The customer is always wrong" and the difference between a hobby and a career.  Do what you enjoy, life is short.

Sometimes it seems as if either the goal posts have moved or that you find that the path you were heading on was not going in the right direction, ie you're not happy in your job, people don't respect your work, you wish you were somewhere else and so on (note see my favorite advertisement from this years Superbowl)

How do you respond to the new market place, what do you do?

You evaluate, and decide to change tack like a sailing boat navigating across an ocean, you steer in another direction, maybe you create a new product or service?

It seems to me the ultimate destination is always centered around happiness, wealth and good health and I think it was Confucius who said - "it is not the destination but the journey that matters"

• Happiness -what can you spend hours doing, enjoying, "in the zone", with passion!
• Wealth - is there a market for your products and services?
• Health - mental, physical, emotional, intellectual, financial, spiritual, social, creative. 

When you start on any new journey there are so many unknowns and diverting noise demanding attention which can appear daunting or, maybe you are not aware of what you don't know and simply step into the darkness, learning as you go - in time your eyes and senses adjust, substance takes form.

No matter what, practice makes perfect and builds confidence in all aspects of life.  Over time we develop our knowledged eye and understand the difference between real and imagined limits.

As the Nike ad says Just Do It!  If it is right your audience will connect.