Developing Australia's Digital Media Strategy
Posted by: Administrator in MyBlog on Jun 02, 2009
One thing about the digital media space is that it is never boring - there is constant innovation and learning but at the end of the day it's all about communications - which is people talking with people.
Digital communications is now embedded into all our lives - from your mobile phone, conventional email through to blogs, Facebook and Twitter.
As the NBN (National Broadband Network) pipe expands so will the range of digital products and services on offer. In fact, Australian's spend more time on the Internet than watching TV or with any other media (Neilsen/ Love Digital)
Video on demand, IPTV, peer-to-peer (P2P) video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012 (Cisco), more importantly around those video elements will be a myriad of interactive services - many of which we haven't thought of yet - health, education, entertainment and so on.
The economy of tomorrow will be connected by this high speed network connecting Australian customers and businesses to the global market. At the moment Australia is ranked about 18th in the world and we are about 1% of the global GDP marketplace. The potential opportunity is substantial.
Australia has the potential to be world leaders - in fact the US is already looking at what we've done with the NBN but the answer is more than infrastructure - ie like power poles are to electricity - it's how you use and create that counts and with limited capital that requires strategy and focus.
If Australia is going to compete on the world market then we need to not only develop the technical infrastructure but the skills development, effective capital investment framework, digital media strategy and thought leadership for the next wave of Aussie entrepreneurs.
