Maxys Personalising the Web

Maxys - Personalising the Web, looking at digital media communication and internet video for business sales and marketing.

Aug 21
2009
Scott Maxworthy

To think and blog like Seth

Posted by: Scott Maxworthy in MyBlog

New Project - Step 1 - Create

Creative PlanningI'm sitting in my local coffee shop, it's amazing how a couple of coffees, a writing pad, pen and a hour or two can create your next special project. I get away from the computer to begin any new project - I like to draw a lot when coming up with ideas.

After nearly ten years of writing most days I find it takes 2-3 pages and about 45 minutes of just dumping down all those random thoughts on your mind before whatever idea is in your head finally comes to the surface.

Turning those ideas into something real takes a hell of a lot longer.

Over the years there have been many experiences and books consumed which have helped mold the creative process.

It was a gift of Julie Cameron's "Right to Write" years ago that gave me confidence to just let the information flow. If people like your stuff they'll embrace - let it flow, be yourself and edit later.  Very Zen.

In terms of marketing then Seth Godin's "Purple Cow" and his incredible daily insights which has had the most influence - be remarkable.

I'm also a fan of Garr Reynold's "Presentation Zen". Keep it simple.

Our experiences and ideas morph into our own unique ways of doing things - from initial brainstorming and conceptualisation, through project planning, management, creatiion, delivery and engagement.

I suppose that's one of the challenges - "information overload" and how to incorporate all these thoughts, models and processes into your own unique style.

At times you have to wonder what the return on investment is - isn't it much easier to just consume, comment or share?

I suppose the answer to that question is the final product or service that is delivered and your measurement of success - sales, subscribers, personal feeling of satisfaction, seeing other people smile, engage or learn?

Now onto "The Project" and to research some online project collaboration tools.