Maxys Max Media and Entertainment

Shallow rivers run fast and by comparison the internet world is flat with ideas and news spreading like water across a flood plain.

Barriers to entry are low but deep saturation takes time.

Old business models challenged - an record label company or Hollywood Studio- power back to the consumer. I verify my 

Fads versus trends.

News and media once delivered through a process of company> press release/ news> journalists > editors > newspapers and television > you and I as consumers spread the news down the pub, on the phone, at work - conversation. Timeline - days, weeks, months (the old war showreels in the cinema)

Advertising - David Ogilvy, the father of advertising once said "50% of advertising works, I only wish I knew what 50%"

Internet Guru Seth Godin says today advertsing is about 1%

Today in an instant, news > a Google search, a referred link, an email, a video, a blog found, consumed and subscribed, CLICKed to favorite, add to Facebook, send to a friend, comment, blog, share, create > mass media.

From innovators to early adopters as marketers we seek to engage and bridge the gap.

The top blogs like mountains on the plains rise above like the newspapers of old - the landscape may change but the fundamentals the same.

Creative quality, such as writing will rise to the top.  New models challenged.