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Publicity and Public Relations

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Publicity and Public Relations

Managing online mediaThe Internet has fundamentally changed the way we all share and consume information.

From a business and government point of view the challenge is how to manage our brands and news in this constantly evolving online social media environment.

At the moment on Twitter and Facebook people you don't even know may be discussing your products or services and influencing other customer behavior.

Managing media is no longer just a carefully crafted press release or a nice long lunch with your favorite journalist. 

Across Australia journalists and leading bloggers may be preparing their next piece based on your business.  Customer may be sharing and Tweeting about you now.

The Solution

Do you have a social media strategy?  Are you monitoring Twitter and Blogs for comments on your brand?  Do you have an online relationship with the media, bloggers, your influencers, early adopters and customers?

We can help.  Give us a call on 02 8005 8072 or contact us


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written by Catherine White , August 18, 2009
You are right about PR moving past a press release. I don't believe the old model is defunct, however there needs to be a marriage of the old and the new.
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