Ok, 1st base - user (YOU in this case) "Interest" generated
Now any content must be relevant to your user - what's the key message you want to get across?
Some questions - the who, what, when, where, how (much/ works) and why?
You can't say everything so of the questions and replies which are most important right now for your visitor?
This is where customer profiling, marketing, buying behavior and psychology comes in.
Why do your customers buy from you?
There are only ever three parameters - price, product, service.
Everything else - reputations, sales, operations etc are inter-related.
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