Internet Marketing and Digital Media Strategy Sydney Australia

Hi

Hope you're doing well.
Welcome to the end of financial year Maxys Report, as you know it's been an interesting month in Oz - world cup exits, our first female redhead PM and some cool new projects in the CLIVE Studio.

Please find below latest news and update for your review.

If we can help you clear out your end of year marketing budget (for as little as $1K) or can be of any assistance then please give us a call.

Cheers and all the best




Scott Maxworthy
Chief Experience Officer
Max Media & Entertainment and The CLIVEvideo Project

e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

RECENT PROJECTS: 

Sport Research Groups - Digital Sports Marketing Conference
Sydney 13-14th July
Adam Freier, Australian Rugby Union player and Media Presenters invites you to Sport Research Groups - Digital Sports Marketing Conference. Social media and digital technologies give sport teams and governing bodies new ways to engage with fans.  (more)

UXC Connect - very cool new web visitor interface for launch.

ReBranding: UXC-owned Getronics reveals services revamp and new name UXC Connect and will invest $1 million, as well 27,000 man hours, into systems, training and additional staff resources from 2010-2014
Website developed by CLIVEvideo Partner and brand specialist agency Tolemy

4x4 Outdoor Show 
Our multitalented Don features as presenter for the National 4x4 & Outdoors Show and Fishing & Boating Expo at Melbourne Showgrounds from 3 – 5 September 2010. 

We're now expanding our team of professional website presenters, models, performers and services.   (more)

 FEATURES:  "Welcome Back CLIVE" - Video Scheduling and Sequencing 

Do you treat your returning websites visitors differently?

You've spent your budget on display, SEO, SEM and Social Media connections but most importantly, what's the customer experience when they have found your site .
"Welcome back" or scheduling CLIVEvideos is a bit like walking back into your local pub or coffee shop?.  You can get quickly annoyed if it is the same message everytime.

Repeat or sequenced videos can be triggered based on your websites customer loyalty (repeat visitors per hour/ day/ year)
Examples:

• Shelley Taylor Smith ; (Page refresh triggers repeat videos)
• RidgeFilms (15 min returning visitor triggers next video);
• St George Dragons (A/B/C Share Of Voice; Max 2 clips served every three days);
• Corporate Coffee (Next day trigger)

  ---

AD:TECH Sydney 2010

Pics and clips from the Adtech Sydney event

Some Recent Photography

Cheers, all the best and we look forward to seeing you again soon.

 Like more information?

Contact Us or phone: +61 (02) 8005 8072

Recent research from the Australian Centre for Retail Studies (ACRS) reveals that across a range of product categories, 50 per cent of shoppers research online before heading to the store to complete their purchase.

Website Visitor: Enquiry/ Sales Ratio

As we all know websites today are more than just static online brochures - as superficial as it sounds many of your new potential customers will make an immediate decision of your company based on your website and never call you.

Logic suggests if your website is hard to use then there's a good chance the shopping experience and customer service is also going to be poor OR equally the opposite, the better the website the greater the service  - Tweeter Wendell, his busted club and Virgin.

Personally on any new product websites I'll first look for a video (hopefully short, high production quality and fast streaming) that will give me the information I need.

Repeat web visitors and customers

As many experienced business owners know it is fundamentally more effecient to sell to a satisfied existing customer than only trying to get new ones.

So, does your website differentiate returning visitors and customers?

The easy solution is "welcome back" CLIVEvideos - it's a bit like walking back into your local pub or coffee shop?

Repeat or sequenced videos can be triggered based on your websites customer loyalty (how many repeat visitors per day/ month) and it's all just one line of code on your website.

Examples:

• Shelley Taylor Smith ; (page refresh)
• RidgeFilms (15 min delay then next video);
• St George Dragons (2 clips max every three days);
• Corporate Cofee (next day)

As the online customer tools and business understanding get's better, so will the online user experience.

For the latest, the Online Retailer Event is on July 6-9 at the Sydney Convention Centre.

WHO IS FRED? - CLIVE's SPORTY MATE

Fan Retention. Engagement and Development (FRED) is a joint venture between Max Media (Scott Maxworthy) and the Orbital Marketing Group (Michael McDonald and Monique Baumann). FRED utilises the knowledge and experience of the joint venture partners to work closely with its clients to create "living" campaigns and programs that engage directly with consumers across a mix of online and offline initiatives

No matter what industry "competition" your business plays in every company and brand seeks to be recognised at the top of their respective competition table, leading in innovation, customer service and building it's fan-base by engaging more deeply with its customers.  FRED works with its clients to keep them ahead of their competitors by utilising best practice in technology implementation and developing multi faceted marketing programs that provide a range of online and offline touch-points and areas of engagement with your fans and customers.

Following on, an outline the key areas where FRED proposes it would work closely with you on the development and implementation of their Digital Media Strategy moving forward.

WHY ARE LEADING BRANDS IMPLEMENTING A DIGITAL MEDIA STRATEGY

The facts are clear, more and more Australians are utilising digital media assets to source information, connect with others and directly influence their purchasing decisions. Leading brands are implementing digital media strategies to communicate effectively and more immediately with their customers, creating brand advocates and driving a measurable commercial return.

Are your customers already 'consuming' Digital Media?

Australia and Social Media – what are the opportunities?

• 85% of Australian Households are Internet enabled - this will increase with the roll out of the NBN (National Broadband Network)
• 91% of Australians own a mobile phone - one in four of these have access to Internet and this is growing rapidly
• 70% of Australians visited a social network site in June 2009 - a figure that has continued to increase over the last twelve months

• 8.2m Facebook users in Australia - more than 400 million active users worldwide
• 50% of active users log on to Facebook in any given day
• There are now over 1 million Twitter followers in Australia

• 1 million  LinkedIn users (B2B)
• Australians are the world's most prolific users of social media on average per capita

Sports Marketing Conference Sydney

http://www.sportisfantastic.com

Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking at ways of further engaging and monetizing fan and leveraging assets.

Cut to: Helicopter fly in from beach to stadium.

VO: It's a beautiful winters Sydney Sunday and the local derby is on between the competition leaders, The St George Illawarra Dragons and local team, The Cronulla Sharks. 

Cut to: A large banner "Sharks Believe" is rolled out across the several bays of  fans just prior to kick off -

VO: Sharks Believe is grass roots, fan driven, brand re-engagement campaign.  The aim to reconnect the Sharks with fans and the community whose the passion and loyalty has been badly bruised by years of management indifference, player scandals, board room takeovers and financial pressures.

Cut to: Presenter standing in front of crowd.

It's interesting, the Sharks Believe communication channel is predominately via Facebook.  There are over 8M Australians on Facebook.

From a business marketing perspective there is a lot you can learn from study sports marketing (and visa-versa for that matter).

Every brand and Product Manager would love to capture the passion of the Sports Team tribe, that loyalty of the Top Fan, the personal brand advocate and social defender, "sneezer" and influencer.

There's a Sports Marketing, Digital Media and Social Media conference in Sydney next month which we are sponsoring as part of the launch of our new FRED - Fan Retention Engagement and Development program (see video).

It's a good game, the Dragons are a class side but the Sharkies put a good fight - Sports the winner and all fans pretty happy. 

We head up to the Club for a beer and more social engagement.