Maxys Max Media and Entertainment

Commodity or passionate purchase.

I'm walking down the isle - we need to buy about three dozen bottles of softdrink for a party.  I take a photo of the barcode with my I-phone, a few seconds later it tells me I can order all of them from a competitor and delivered tomorrow for 1/2 the price.  Click. 

I really dig that tune they're playing - click - I record a sample of the song and the software comes back with the track with the option of buying it and downloading to my phone instantly.

We're going on a holiday - I can spend hours searching the web or consulting with friends - for a few bucks (already built into the price) I can go and see an expert whose job it is to know. 

In 20 minutes my professional travelling expert has put together an experience we'll enjoy. Tickets, accomadation, sorted.

Sometimes having masses of information = information overload = doesn't make for the best decisions - it's often the latest stuff not in the brochures or on the web that's important.  Third party trusted source and subject matter experts.

Today branding is about making life easier for your customers and creating an experience where they share and refer their friends and peers.

The web scares many a conventional retailer and business owner - these people see the Internet as either a threat or fad instead of an customer opportunity.

Although the web and the latest technology offers great potential, at the end of the day it is just another tool in your business arsenal - a tool to be understood and incorporated - another way of increasing and engaging with your customers or enhancing your retail experience.

I get an e-book catalogue from the local hardware chain - there's a mulcher I'm interested in - a quick click tells me the nearest store with stock on hand is a few suburbs away (not the nearest location) - time and frustration saved.

Today's and tomorrows business leaders embrace change and innovation - the old rules and thinking are constantly challenged. 

When it comes to shopping then this is where the web gets really interesting.

As search engine results become increasingly influenced by marketing spend and information commoditised then look more and more for expert systems as the path moving forward.