Internet Marketing and Digital Media Strategy Sydney Australia

Attitude is Everything

Last Updated on Friday, 18 February 2011 12:47 Written by Administrator Friday, 18 February 2011 11:34

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Ideas are easy, implementation is harder. It's often easier to consult then to actually do, I'm amazed how many experts are out there have never actually ran a business hands on - that preach a business quick fix or sell the latest fad.  Does experience in the field matter?

In many ways it's like the question of whether a good football coach needs to have been a player of the game to succeed?  Certainly playing develops an understanding of the skills but there's more to coaching than just the game skills and certainly playing at the top elite level provides a whole new variety of experiences - from the quality of training and knowledge to dealing with agents, sponsors and developing your personal brand - building your business. 

In any role it's what you bring to the table, your reputation, your background of experience that helps shape what you do and the way you do it BUT (and in capitals) how well does the past represent the future?

Those that focus purely on the past ignore the constant changes around us. 

I recall a prominent technology writer about five years ago telling all that social media was a fad and also a large Australian retailer saying that Australians won't shop online (his industry influence now putting many retailers years behind their global competitors).  There was also a whole lot of people saying put all your funds into Super.

The market constantly changes. 

Yes the sun will rise tomorrow and people are fundamentally the same but it's the daily choices and our attitudes that matter most.

I'm reminded of a clip I produced for FRED featuring leading international sports marketers regarding technology innovation.

Attitude is everything.