Internet Marketing and Digital Media Strategy Sydney Australia

Cast your vote and welcome to the journey

Last Updated on Saturday, 19 February 2011 13:29 Written by Scott Maxworthy Saturday, 19 February 2011 10:49

MyBlog - MyBlog

Photography has been one of my interests for over thirty years but it was only after my dad's sudden death three years ago that I decided to take it more seriously - for example, I would never claim to "be a photographer" but just someone who took photos. 

A funny thing happened along this road - the more I experimented and learned - the more challenging and appreciative I became of others work - photographers, models, how light works, the technical aspects, the creative aspects and so on.

The result is that what was once a part time hobby has increasingly became an obsession and passion, and out of that consumed mind the idea that I could start to do this stuff professionally - even if it only pays for itself in equipment and time.

BUT there's also more than that - photography is the gift of an image that the person, the muse, enjoys - that they share and others enjoy. Unlike video, photography is just so immediate - split seconds to tell a story, to engage your viewer, to create an emotion.

Note: Don't get me wrong, I love our video stuff - there's nothing more powerful then the moving image. 

Interestingly, the more you develop, you then start getting requests for quotes, a business begins to form. 

Which then leads onto something I do tend to know a bit about - creating new businesses and marketing.

So, here is a bit of road map on how the photography business has developed thus far. 

• The internal interest for developing photography skills.  
• Lot's of free photo-shoots and testing experiences to help find your style and find out what you enjoy most.  In business terms a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• Online photography enthusiasts services like Flickr allowed to share and receive comments from your peers = market research.
• Lots of online blogs including Problogger Darren Rowse's Digital Photography School 
• Social media is now an essential communications component to any new business (either concept or developed) - creation of a Facebook Fans and Twitter
• The type of work you want to do, the customers you want to service, the business test (however applicable).
• The tipping point for making a decision on where you go next (usually a New Years Resolution).
• Thoughts then around the name (your brand).  
• A decision on the name - Note: Ideally you've done this before you've setup your Facebook and Twitter.
• Registering the URL (http://www.maxyphoto.com.au) 
• Commission logo design 

So, this is where we are at right now.  

For inspiring Logo Design, check out 99designs

What I really found fascinating about the 99 Designs process was the competitive creative elements in real time (watching designers borrow and learn from others) and the ability to easily spread and share the design options with my friends and fans.

Cast your vote and welcome to the journey.