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Sep 06
2009
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Your 12 seconds starts nowPosted by: Scott Maxworthy in MyBlog on Sep 06, 2009 Tagged in: web design , Marketing , Interaction , Engagement , customer engagement , CLIVE , business , Attention
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"There are approximately 70 words to a 30 second script.
On websites you've an average 12.5 seconds to get attention and engage your new visitors - that's 28 words!
At Maxys, we can help you increase your website effectiveness.
Browse around and Contact Us."
Ok, 1st base - user (YOU in this case) "Interest" generated
Now any content must be relevant to your user - what's the key message you want to get across?
Some questions - the who, what, when, where, how (much/ works) and why?
You can't say everything so of the questions and replies which are most important right now for your visitor?
This is where customer profiling, marketing, buying behavior and psychology comes in.
Why do your customers buy from you?
There are only ever three parameters - price, product, service.
Everything else - reputations, sales, operations etc are inter-related.




