Maxys Max Media and Entertainment

Forms suck but are a part of life but, if designed well, they can dramatically increase completion rates.

Done well they can streamline processes for both customer and company, BUT like nearly everybody in the world, I "hate" filling them in.

Even worse, if the form has been badly designed - too many fields, illogical, mandatory irrelevant questions or doesn't work and you lose the information you've just typed  - then your customers may get pissed off

In this age of Twitter they might even be compelled to blog and tweet about it!

Sharks Connect - Community Engagement

For the last couple of weeks we have been working on the NRL "Sharks Connect" campaign to drive registrations for their new community engagement program. We've used a CLIVEvideo of Sharks Chairman Damian Irvine to speak with and invite visitors.  Although the form is still a bit big the process work very well.

Focus on the Customer

Back in my building industry website days for builder and tradie registrations we had a series of sequenced form pages.

In the first instance all a builder or tradie had to do was just enter their mobile phone number and submit.

If they were already in our database then the rest of the form would autofill with their details.

If they dropped out for any reason a call was automatically flagged for our call centre to follow up and assist.

Adobe Acrobat

The other week I went to a seminar on Adobe Acrobat - this is the technology for form management and something we'll be looking at very soon.  Includes the ability to create, distribute, manage and compile form data automatically back into a spreadsheet - very very cool.

We're exhibiting at the Sutherland Shire Business Expo this month.

Management by exception - information should only ever have to be entered or given once.

In many ways it's also like being diverted through a large corporates billing system where they ask your phone and account several times.