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Oct 21
2009
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Many pieces make the whole
You walk into an office for a meeting; the receptionist asks "Would you like a drink?"
A coffee would be great - it's been a long day.
"We've only got instant!" a sheepish reply.
I must confess to being a bit of coffee snob, I love my coffee. Don't get me wrong, the offer is appreciated but when "good inexpensive coffee" is in abundance then as a business you need to be at least on par with expectation.
I pass the coffee offer, just water thanks.
Your meeting contact arrives - "you a coffee lover, let's head downstairs to a new great little café I found" she says.
Interesting, so much of our total impressions are linked up together in the little things that help make up the whole - influence and sharing.
Understand your customer - not walk in their shoes completely for that is impossible - but if you understand your customer passions you're a step ahead.
