Maxys Max Media and Entertainment

Share-words: the easiest way for us to recommend you

Friday night, leading connector Iggy Pintado "Connecting people for business benefit" tweets me

Seen this? http://www.radsmarts.com/2010/05/share-words-the-easiest-way-for-us-to-recommend-you/

The fact Iggy's a bit of a legend; a trusted mate and doesn't send junk that fills your in-box gets me in.

"Share Words" = love it - is about delivering a short, easy to spread "Share Word" about your business - it's much like the Twitter day modern equivalent to the old 30 second elevator pitch and is  something we try and get through to all our clients when writing their short 15/30 sec intro CLIVE scripts

Our current CLIVE tag-line “Bring your website alive with CLIVE” still doesn’t work well enough for me.

Robin responds

• a) What are the *key* benefits that customers get from CLIVE and your service delivery (your words)?
• b) How do your most satisfied customers describe the experience of dealing with you (their words)?

What we are finding with many agencies and web developers is a real lack of understanding of CLIVE (online rich media visitor engagement) – yet – the large % of web visitors love it (if done well).

To be effective (user engagement) then the videos have to be done well – (there’s been many poor attempts at Internet video) – that means

• short sharp customer focused scripts;
• presenters emotional connection with audience (appear warm & natural),
• high quality production; 
• fast video streaming and 
• accountability for your $$$.

I posed the question to a few clients and put together a list of reasons why CLIVE works – (apologies a bit long).

Also, from a management point of view, we focus on the clients experience in the studio – making them comfortable and come across natural; the result is every new client leaves the studio with a new, much greater appreciation for presenter skills; a deeper understanding of their core message and this new unique 1:1 web presenter vistor engagement space.

Why CLIVE?

1. Builds visitor trust quickly – people buy from people
2. Delivers consistent message 24/7 – ie can “meet, greet, inform & direct” thousands of visitors per day (can be user driven/ auto play; begin muted etc)
3. A/B/C/D message variation comparison/ testing – **iconic88’s WRWM – what messages resonate.
4. Gets results – sales/ registrations etc – accountable – average Click Thru Rates @ 4%; a good message (eg Iggy saw 18%)
5. Bang for buck – easy implementation(one line code) fastest (few days) most cost effective (from $1k) way to increase online user engagement – (the most time consuming is getting the scripts right).
6. * Shows visitor you’re REAL and different. Not a two-bit operator with a website template like all the others/competitors. Cut through by being visual and different.
7. * Courtesy – shows visitor you’re a person/business that has the courtesy to greet me when I visit your site by introducing yourself to me as people do (visually+audio).
8. * Brand personality consistency – show’s visitor what you say in your words is how you behave e.g. Wendell/ Iggy
9. * Sales cycle flexibility from “go to whoa” (each step in sales cycle i.e. greet, introduce, offer, close and thank you steps).
10. * Global factor – time and language offerings.

*thanks Iggy ** thanks Mahei

The Challenge – some customers (“the innovators”) get CLIVE straight away and act – our marketing challenge is to change the thousands of many “Like/ Love it” into a “need it now”'s.

For those who don't like it - fine.  "Never try and sell a meteor to a dinosaur (even a young one) - it wastes your time and annoys the dinosaur" - Hugh McLeod, Gaping Void

Getting your message short, sharp and clear so it is easily understood and spreads is fundamental.