Internet Marketing and Digital Media Strategy Sydney Australia

It's very easy to be totally consumed in the fast flowing digital river but like blogger Catherine White you can take your new camera, go "offline" and view the world through another lens - even if it's only for a week or two.

Last month I took off to Bali for a bit of "Eat - Prey - Think" to get my head around our strategic planning for the next few years - looking for that inspiration and insight you get from altering your environment. 

Note: It took 17 days to peel back the layers and only after switching the computer and phone off for a couple of days.

The key thing to come out of trip was my dads words of wisdom that it is a champion team (people with a common goal) that generates the best results and NOT necessarily a team of individual champions; the best technology OR the most funds.  I'm suddenly reminded of Wayne Bennett's awards night speech following the Dragons 2010 NRL Premiership victory - inspirational; natural, from the heart.

So on return from Bali I then sat down with each of my business partners for a couple of hours each to look at where they wanted to be and through that review then create a common goal or apprach.

Creating the Common Goal

Out of that review came a direction to focus on innovation through creative differentiation.

Yep we'd opened up a can of worms on that one - what I now call the blank white paper of practically unlimited opportunities.

What was clear is that some guidelines and processes needed to be created to navigate us through - like when travelling you have a destination and a guide book or notes. Interestingly I received a timely blog update from thought leader Mike Walsh on the Shuffle of Innovation which help lay a plan of attack.

So yesterday as I sat down with my creative team overlooking Botany Bay from the comfy new lounge chairs at the Sailing Club -

We each dumped 12 ideas down onto paper and from there discussed.

There are so many elements to look at - from what we think will spread; social media marketing; emotional response and production elements.

LOVE is what every brand, business and person ultimately wants.

After a full day of brainstorming I return home with a head ache - I'm not overly inspired by our results.

The facts is it's hard to make "it" happen on queue BUT I argue that it is a skill that can be developed.

Yes, the first steps have been made BUT there's much more work to do before the camera is even though of being turned on.

Will keep you posted.