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Feb 03
2011
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Brand Ambassadors - how much do they help sell?Posted by: Administrator in MyBlog on Feb 03, 2011 Tagged in: Untagged
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Tiger Woods and Nike, Shane Warne and McDonalds, Big Dell and The Dragons to name just a few.
How much do brand ambassadors help sell?
One of the major benefits of the digital advertising and online media space is that it provides businesses and organisations with real time tracking and results to help determine and evaluate their return on marketing investment.
As you may know CLIVE is a website video overlay of a brand ambassador, professional presenter or business representative which includes video performance metrics - Plays, closes, click thrus etc.
We are often asked for statistical proof on how effective is CLIVE?
BUT many clients don't like to share their information for fear of losing some sort of competitive advantage.
Smart businesses understand it's not about the technology (often a commodity) but the power of information, sharing and creative differentiation.
Our very good friends at the Dragons have let us share their CLIVE results.
To give you a comparison - a good "banner" campaign will have a CTR (Click Thru Rate) of 0.1%-0.2%
The Dragons averaged around over 6.5% CTR over 700K video served.
The average CLIVE Web Presenter CTR over millions of videos is 4%
The power of CLIVE with Brand Ambassador Wendell Sailor to engage online visitors cannot be understated.
