Internet Marketing and Digital Media Strategy Sydney Australia

Chris waits in the dentists lobby, after 40 minutes of waiting he walks out.

The receptionist calls a few days later and makes another booking.

This time Chris doesn't turn up.

The dentist calls - an argument follows - "my time is far more important then yours!" the dentist screams.

Chris shares the story with everyone who will listen including the hairdresser next door to the dentist.

It's a busy Saturday morning and Kim waits for her beauty client to turn up for her appointment.

The client's late - Kim rings - "ohhh sorry can't make it" - there goes an hour of potential revenue.

Kim rants on Facebook, (I'm not if that's a good idea or not!) - it's the online equivalent of Chris's rant.

The band comes on three hours after their advertised time.

The fight starts three hours after the telecast begins.

The bride is late!

We know that one of the most important elements for any business is creating a sustainable competitive advantage.

Given many people run late - the easiest thing to do is be on time - to value your customers or suppliers time.

How do you incentivize or reward for valuing time or do you simply punish - the credit card booking deposit?

Customer Service, creating value and stories that spread.