Internet Marketing and Digital Media Strategy Sydney Australia

Make yourself indispensable and sell, promote your unique benefits equals higher margins (is that for you or your customer?).  

Both Molly (A Country Practice) and twenty years later Mel (Packed To The Rafters) got a sudden bullet from their soaps - the insider says it was over asking too much mahoney.

The Producers have to balance customer engagement; profits and team integration - much like a coach of a football team or board of an organisation.

Talent, how they resonate with fans, contributions, the bottom line, the skills they bring and develop, productivity - the many pieces that make up the puzzle.

Back at the Casting Agency Gladis parades her latest bunch of six packs -  "it's nice to have these boys around".  For the girls it's a bit harder, you're just another pretty face - a reminiscence of yesterdays.

For the scriptwriters someone with real acting talent means they can write more complex scripts and storylines; emotional arcs equals engaging your audience = there's ratings to get and awards to be won.

For the CEO, it's the Marketing Director, the Finance Director; the Operations Director and so on = deliver shareholder returns.

For the Coach it's the players and support team = holding the trophy high, sponsors and fans delighted.

You see, no matter what we do, we're all a part of more complex systems.

Like oil, everyone and everything at some point is expendable and replaceable - there's always a price point on which the decision pendulum swings.

You can't undersell just as much as you can't over price what the customer will bare - it's always a value proposition.

There's a balancing act of your personal price point and contribution to the greater good.

We know every customer wants the best product, with the best service at the best price - in a competitve market what gives or rises to the top - what's most important?