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Feb 19
2011
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Meeting The Logo Design BriefPosted by: Scott Maxworthy in MyBlog on Feb 19, 2011 Tagged in: Untagged
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The competition has finished and I've shortlisted eight logo designs - which one do you like best? Also following is the brief - how your feelings are translated into a design. How well did they do?
For inspiring Logo Design, check out 99designs
The brief
business name
www.maxyphoto.com.au
description of business
Sydney, Australia based Photographer focusing on corporate marketing communications, portrait & fine art black and white.
preferred logo types
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Pictoral mark
Abstract mark
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Emblem
Values to communicate
color preferences
None specified.
to be used on
- Online (Website, online advertising, banner ads etc)
- Merchandise (Mugs, T-shirts etc)
- Television/screen
further requirements
Very customer focused - marketing driven and technology savvy.
As well as the new website the logo has to sit nicely as a watermark on all my photos and soon photography videos. I'm a big believer in being able to draw the logo quickly on the back of a napkin
Demographics - Female 73% - 2.2%(13-17), 24%(18-24), 18%(25-34), 17%(35-44), 7.7%(45-54), 3.9%(55+) Male 25% - 9.9%(35-44),
Web
Facebook Fans http://www.facebook.com/Scott.Maxwo…hotography
Flickr http://www.flickr.com/photos/sgmdigital
