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Mar 08
2011
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Australian Internet Use - Snapshot 2011Posted by: Administrator in MyBlog on Mar 08, 2011 Tagged in: Untagged
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Following is just some base line data on Australian Internet Use. The key takeaways are that the Internet is here right now and this is where most people are spending their time.
| Australian Population: |
21,874,900 |
2009 | World Bank |
| Australian Internet Users: |
15,170,000 |
2009 | World Bank |
| Number of Australian Facebook Users: |
9,775,100 over 13 8,422,300 over 18 |
2011 | |
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Australians on LinkedIn: Updated |
2,000,000 |
2011 |
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| Australians on Twitter: |
679,000 |
2009 |
Time spent online
- The average Australian internet user spends 17.6 hours per week online.
- Television viewing 13.4 hours. Neilson (2010)
- 49% watch television and use the internet at the same time.
- Social Networking 21.9% - Comscore Australians Online 2011
Video
- 3 out of 4 online users in Australia watched online video (December 2010) - Neilsen,
- Average viewer watching more than 7 hours of video during the month.
Online Retailing Added 10/3
- 17% of Australians shop online everyday (Adtech Conference 2011)
- 3.6 million Australians use PayPal to buy online - 1.2m active (Adtech Conference 2011)
- A friend recommendation doubles the likelihood of a product purchase. A video will be watched for 3x longer. Advocacy is powerful. (Adtech Conference 2011)
- Automisation in behavioural merchandising can save up to 25% of total merchandisers time and Increase sale by visitor 5-30% (Adtech Conference 2011)
On innovations
- Rob from Tribal DDB: Innovation is bringing something to market that yields new value
Flash Enabled Website Visitors
- 85% (Clivevideo Rich Media Player Report)
