Internet Marketing and Digital Media Strategy Sydney Australia

Be unique - mass marketing is for mass producers and audiences.

Following are a few quick thoughts on brand engagement.

1. Understand the audience - the who/ what, when, where, how much and why?
2. Insure clients understand that in this digital media and communications age, online social media customers are now firmly at the power centre of the buying Universe - empower your audience with knowledge and tools - be open. For example, who are your "influencers (experts, role models etc), sneezers (people who advocate) and flamers (people who critic) and how do you connect? What channels are they in?
3. That Brands/ Services need to provide a unique sales proposition and create a compelling story/ experience that engage and resonates with their audience(s) - both in short term attraction and longer term relationships. This can be online, offline or a combination of the two "inline". 
4. Create desire and value viewer attention - develop and create short, high quality, very creative advertising and marketing collateral that viewers trust to share, interact (comments, likes, blogs) etc, purchase and recommend.
5. In summary much of the advertising and marketing principles we've all learnt are still the same  - the only difference now is scalability (niche), the technology, the heavily fragmented, flattened non value layers of middlemen and the integration and importance of customer service and experience into our brand engagement programs.