Internet Marketing and Digital Media Strategy Sydney Australia

It's a beautiful morning in San Fransisco and I'm  meeting with Franklyn Un, Chief Experience Officer of Collaborative User Network Software - they're currently looking to takeover CLIVE, the Internet video business I'm involved with.

"Walmart Buys Search Firm Kosmix is interesting news - it's a upstream movement on information supply chain?" says Franklyn as he walks up and introduces himself - a stunning blonde to his side.

I'm not that easily distracted I say to myself - keep your eyes on the game.

I'm given a history and nature lesson.

• During the Industrial revolution, innovation and subsequent wealth creation, was enabled through mass production; mass media and mass consumerism.
• During the early days of the current Information revolution, small business became the innovation hub while big business was asleep.  Today's leading tech companies were born in garages (or so the spin goes).
• Today, that tide has changed - corporates, their agencies and more importantly their management now "get" technology (in particular social media) as an enabler or at least understand that they need to play in the space.  Increased technacy = technology literacy
• What we are seeing now is a significant movement of highly skilled people from the standalone start up to corporate venture funded.  If you don't have the bucks or deliver a unique customer servicing niche then you'll struggle to survive.
• They are moving upstream to the source.

Taken to the nth degree will be customer acquisition - or more easier to digest, "group acquisition".

I immediately think of sports sponsorship - second only to religion for online social media grouping and embedded branding in gaming applications 

The web has become increasingly corporatised.  Next thing they'll wipe out will be online gambling (oops too late).