Internet Marketing and Digital Media Strategy Sydney Australia

Who said that?  Who first wrote the term down in a book (as opposed to who first blurted it out in a pub at sometime in history)

I think many new words or phrases are like that - the combination of two different elements - a mispronunciation, a lyricists poetic license.   It's a bit like much innovation - the joining of two different ideas.

Google Labs have this cool Books Ngram Viewer

I think of the term "social media" as we'd argue that the Internet, technology and online social media is having the biggest impact on our society.

1898!

We'll knock me down with a feather - about 500,000 books published in English before the 19th century.

The Process of Social Change

"The progress of this idea is also the best illustration of the way great truths work, of the manner in which thought waves propagate themselves through the social media and light up the darkest corners of the world" Outlines of Sociology,  Lester F. Ward, 1898

The Information Revolution

It seems around the mid 1970's the term "the Information Revolution" began to appear in - I'm drawn to Daniel Bells "The Coming of Post-Industrial Society"

In 1976, Daniel Bell’s historical work predicted a vastly different society developing—one that will rely on the “economics of information” rather than the “economics of goods.” Bell argued that the new society would not displace the older one but rather overlie some of the previous layers just as the industrial society did not completely eradicate the agrarian sectors of our society. The post-industrial society’s dimensions would include the spread of a knowledge class, the change from goods to services and the role of women. All of these would be dependent on the expansion of services in the economic sector and an increasing dependence on science as the means of innovating and organizing technological change.Bell prophetically stated in

Today we launch the Dragons new Fan Hub - viva la social informational revolution! 

What's really interesting is innovation for five, ten years ahead.