Internet Marketing and Digital Media Strategy Sydney Australia

If you're a regular reader of my blog then by now you already know that video content is about to explode on the web. The fact is we love video and if you're like me you'll look for a short 1-2 minute video instead of having to reading a page full of text and, if the content is good, you'll likely share.

In fact, your social sharing of content and your online reputation (online domains of expertise) is increasingly impacting search engine results.

Tracking Video

From a business owners or marketing managers perspective most video in a box Youtube-like video clips (as oppossed to CLIVE type presenter web overlays) are limited to basic branding or awareness objectives , this is because the video player has limited interactive capabilities to promote and track viewer actions such hot spots and click thrus....until now.

Below is a quick test of a new video player platform we're looking at.

(Note: Please excuse the video quality - it was a quick rough edit test we put together the other day before heading off to the football).

Immediacy versus Quality

Some of the lessons from a recent Telecom NZ and the All Blacks Rugby BackingBlack campaign presentation was when it comes to Internet video, immediacy (the real time "now") is often more important to viewers than perfect quality production - it's the fast serve Internet of video versus feature film fine dining.  Viewers actively embraced the "realness" of the Rugby clips saying it was a way of getting to know the players outside the usual clinical media type interviews.

But don't get me wrong - quality does matter - first and foremost the video content has to be relevant to your targeted audience and the better the script (conversational), talent (likeable), production (proper exposure, clear sound, editing etc) the higher viewer engagement (attention, clicks throughs and conversions).

Viewer Activity Report

By the way - the Sharks got smashed by the Dragons.

See the Dragons post game celebration.

Love your thoughts and feedback.