Internet Marketing and Digital Media Strategy Sydney Australia

Viewer, reader, fan - attention is scarce, a big bang then fill in the details.  It's the inverted pyramid approach - big blocks down to the detail - it's like a movie trailer.

I'm speaking at an online retailing conference on Monday about creative internet video.

• With all presentations (offline and on) you need to undertstand who your audience is?  
• What your key messages are? 
• What "action" you desire (and how you'll measure success?) 
• About being creative - does the content connect and share - what's the story?  What's the hook?
• How else are going to promote, engage and influence your audience?

Much of the talk today in the digital marketing space is about "earned media" (where influencers spread your brand message [think PR & Word of Mouth]).  It's about brand storytelling that resonates with your audience. 

When thinking "branding" and "storytelling" then advertising and movies comes to mind. 

In looking at digtial media and social media strategy then one of the leaders in the field is Brian Solis,  rated the world's #9 marketing blog by Advertising Age's "Power 150".

"In Time" is a new Crime/ Sci-Fi/ Thriller movie coming out on the 27th October featuring Justin Timberlake , Amanda Seyfried and Cillian Murphy.  At this time of writing 5,458,687 views, 4,000 likes.

I love the top rated comment on Youtube "Why the FUCK didn't they call this movie Justin Time?" baaahhhaaaaaa :)

The central characters name is "Will Salas" - is that serendipity (I hope that's the right use of the word) or influential social marketing?

The pre film marketing includes a Facebook photography contest - put together by Talenthouse - JT tweeted the competition announcement out to his 6.5m followers.

Sub branding engagment

Another URL offered Comic-Con Fans posters to Like and Tweet to engage

http://www.therichcanliveforever.com/

Timberlake, Seyfried talk "In Time" at Comic-Con

"(Reuters) - By now, most anyone who knows anything about Comic-Con International knows it has become a grand platform from which Hollywood's studios launch promotional campaigns for upcoming films and television shows."

We'll track progress

http://viralvideochart.unrulymedia.com/youtube/Official_In_Time_Trailer_%5BHD%5D?id=fdadZ_KrZVw

Note: I'm typing this while waiting in a Doctors reception area - my appointment is 45 minutes late.  Time is Money!