Internet Marketing and Digital Media Strategy Sydney Australia

With 65% of instore purchases initiated on the web - the new battlefield for customer attention is online and, as we all know, the web is increasingly social.  

Today your prospective customers are being influenced by blogs; forums; friends; other customer reviews and what people share online.  

When we look at TV, advertising and the movies, we see the most powerful mass storytelling media is video (the majority of us are predominately visual in the way we consume information about the world around us).  

Combine video storytelling with the communications power of the Internet and you have a "social video" platform which every organisation can leverage - from the very big to smallest organisation.

It's all about strategy and creativity; your story; and the telling and sharing of it, how it resonates, that matters most.

BUT be warned - there are 48 hours of content uploaded to Youtube every minute - how is your content different?  Does it spread?  Does it connect with your audience?  Does it achieve a business objective?  Does it spread?

This week I presented at a workshop at the Online Retailer conference in Sydney on creative internet video and customer engagement.

Following is the presentation in prezi (great from brainstorming to presentation) - it's a mash up of years in business anmd marketing plus weeks researching the web on "social video"  - it is around 45 minutes long but by no means complete (note: I'll add a list of great sources soon - just ran out of time for this post).

Ironically, I didn't allocate enough time to properly edit the content down (personal lesson learnt) - will cut out 50% of the content and make message stronger (that's an overall work in progress)