Scott Maxworthy, CEO - Chief Experience Officer

Hi, I'm a Director of Max Media and Entertainment (maxys.com.au) and Chief Experience Officer of the CLIVEvideo Project.

Digital Media Marketer; Photographer and Internet Video Producer

I think the key to successful digital marketing is the human connection.

In today’s highly connected digital media environment it is you and I, as consumers, as buyers and users, that determines which technology or business succeeds or fails.

Success is achieved not only through sound business management but most importantly through the customer experience – how our businesses make our customers lives better and how they share the experience”

About Me 

I have been involved with personal computers since the first Apple computer while in my early teens and since then how technology impacts businesses, media and how we market and service.

My professional career began in mid 1980's after following my dad Peter into finance with Kerry Packers' Consolidated Press Investments - Australia's largest media organisation at the time.  

From investments I moved into marketing with "ComputerLand" - the world's fasting growing PC Reseller at the time - something like 1,000 stores worldwide.  

Within a couple of years I rose to National IBM Product Marketing Manager, looking at everything from marketing events, sales support to making sure we had the right stock mix in the warehouse.

In the 90's, I travelled to the US and the UK where I teamed up with a successful Scottish entrepreneur and launched a CD-ROM based creative services directory for the UK advertising industry.

That business was sold to a major European publishing company in less than eighteen months.

On return to Australia I provided new media consulting services to Corporate and Government clients such as the NSW State Government, Fairfax Group and Australian Consolidated Press.

After a stint with the Advanced Technology solutions division of Telstra I left to realise a dream of running a hotel.  

Maxys Intersection Tavern at Ramsgate included three bars, bistro, bottleshop and gaming with a capacity of over 700 people.  

At the pub I developed a very hands understanding of the general public and community you just don't learn in a classroom. 

In November 1999 the hotel was sold and in April 2001 and my father Peter and I cofounded BANGitUP.com, an internet portal for the $141b Australian Building and Construction Industry.

Over the next seven years BANGitUP grew to over 75,000 builders, trades and suppliers and was the leader in C2B - Consumer to Trade Search services; a B2B ecommerce and at the forefront of online Collaborative Infrastructure Lifecycle for the building and construction sector.

In 2007, with the sudden death of Peter Maxworthy, I resigned and BANGitUP was subsequencty sold.

In 2008,  I began consulting again to businesses interested in digital media strategy.

In July 2008, I launched "The CLIVE Video Project" to provide online website presenters.

CLIVE has provided website presenters and digital video to leading organisations including Hitachi Data System; NRL Sharks, Dragons, Broncos, Cowboys and Eagles; UXC Connect; Honda; 

I continue to provide Digital Strategy to some of the countries leading brands including the NRL St George Illawarra Dragons and writes for several global blogs.

Twitter:  http:://www.twitter.com/maxymedia

Photograhy: http://www.maxyphoto.com.au