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Creating sustainable competitive advantage

Seth spoke today about "Sustainable Competitive Advantage"

As a green young aspiring entrepreneur nearly 20 years ago I remember my old marketing lecturer emphasising "create sustainable competitive advantage"

It's great to hear this again directly from a marketing great.

- I'm mentoring a young photographer at the moment. One of the first things I had her do was subscribe to Seth's blog - we discuss them every couple of days I know I'll get a phone call or email later today when she reads it (smiles)

Interesting the importance/ impact/ influence a trusted third party endorsement can have (product, service, idea)

In 20 years I have yet to find anyone challenge this notion - ok maybe a few builders and trades where there is constant demand.

It reminds me of our recent clip on creating "Creative Differentiation" and also the script for Iggy's CLIVE clip http://www.iggypintado.com.au

FYI - Here's the quick clip we did on "Creative Differentiation" which talks about quality vs quantity, engagement and need for creative differentiation http://www.youtube.com/watch?v=Wj9ISGXsPMM