Australia's Influential Web
This is a follow on from my blog article the other day -
Online Word of Mouth
Problem:
You've a product, service or concept to sell and you need to find customers.
Current Situation:
In the old days you'd buy some advertising space, direct mail, telemarket cold call, network or do what ever you could to get attention - hoping to hit a prospect who falls into your sales funnel and then filters down eventually into a customer and advocate.
But, the old mass shotgun, interrupt forms of advertising are losing effectiveness. Customers are smarter, have easy access to information via the web and are time poor - they don't want to be interrupted and their time waisted. The most important factor in today's marketplace is trusted word of mouth referral - "influencers".
Solution:
Today it is more about generating online word of mouth amongst market influencers.
From a business point of view you are looking for the best, most cost effective return on your marketing time.
As a salesperson and marketer you don't want to waste potential customers time.
Australia's Influential Web is a new photography project.
As you know influence is relative to subject so we're asking to name Aussies you'd love to interview/ a chat with and what one question would like to ask and what is the subject keyword?
Form (please click here to submit)
www.clivevideo.com/component/option,com_rsform/Itemid,999...
The idea is to then approach them for a portrait photoshoot and put on an exhibition at the end of the year.
Flickr Group
http://www.flickr.com/groups/aussieweb/
Scott Maxworthy Photography
http://www.maxys.com.au/Services/Photography/photographic-journey.html




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