Like all organisations Sports Clubs can now leverage the power of Digital Media to increase fan engagement, fan experience, create new revenue streams and have much greater control of their communication messages.
With the 2013 NRL Footy Season just upon us I'm prompted to go back and do a quick snapshot to see how much the clubs have embraced social media over the last couple of years.
The Brisbane Broncos lead with over 260,000 Facebook likes which you sort of expect as they are a one team city (like Melbourne). The growth rate of 24% isn't as strong (the average across all teams 81%) but a lot of that has to do with the Broncos being the earlier adopters of social media.
Second on the ladder was last years Premiers the Melbourne Storm with 203,000 and 83% growth.
What we've generally seen across all the clubs is a greater committment to social media engagement with the total across all clubs at 1.6M people.
What will be interesting to track is how many of those Facebook fans convert to members and how the Club leverages these channels throughout the year.