Internet Marketing and Digital Media Strategy Sydney Australia

Like all organisations Sports Clubs can now leverage the power of Digital Media to increase fan engagement, fan experience, create new revenue streams and have much greater control of their communication messages.

With the 2013 NRL Footy Season just upon us I'm prompted to go back and do a quick snapshot to see how much the clubs have embraced social media over the last couple of years.

The Brisbane Broncos lead with over 260,000 Facebook likes which you sort of expect as they are a one team city (like Melbourne).  The growth rate of 24% isn't as strong (the average across all teams 81%) but a lot of that has to do with the Broncos being the earlier adopters of social media.

Second on the ladder was last years Premiers the Melbourne Storm with 203,000 and 83% growth.

What we've generally seen across all the clubs is a greater committment to social media engagement with the total across all clubs at 1.6M people. 

What will be interesting to track is how many of those Facebook fans convert to members and how the Club leverages these channels throughout the year.  

Hi, please find below calender of latest band dates and locations

For booking details please contact us or for more information on the Band or Brett's acoustic show dates please see our Facebook page

Urgent - Female Vocalist to assist Male Vocalist - Club gig tonight

We've (The Maxys Band) a gig tonight (Saturday 26th) and need a female vocalist who can fill in with our male vocalist Brett - our usual female vocalist Rachael has come down with the flu and can't perform.

Gig - tonight - Saturday, 26th at Canterbury RSL, 10PM-2AM

Example music - list below - need to sing about 15-20 songs max & harmony.

100% Pure Love

Ain't Nobody

Boogie

Chain Of Fools

Dancing Queen

Dreams

Finally

George On My Mind

Help From My Friends

Hit Me With Your Best Shot

Hold On

I Can See Clearly Now

I Feel Good

I Will Survive

I Wish

If You're Not In It For Love

Kiss

Lady Marmalade

Let It Be

Long Train Running

Love The One Your With

Missing

Moving On Up

Mumma Mia

Mustang Sally

Not That Kind Of Girl

River Deep Mountain High

Sex Bomb

Sign Sealed Delivered

Smooth Operator

Stick Together

Suspicious Minds

Very Superstitious

Walking By Myself

What I Say

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0414 792 072

Hi, it’s me, I haven’t updated my blog for awhile - haven’t had much to say.

I suppose it’s because a lot of the work I’ve been doing is about cutting out the noise and clutter - you know, taking long, wordy pieces of writing and ruthlessly cutting it down until the message is clear.

I wonder if that’s the main difference between quality writing and rambling blogs or quality video versus the large amount of crap in the 25+ hours of content uploaded to Youtube ever minute?

In today’s digital age creating content is easy BUT creating good content is harder than ever.  Below is a snapshot of the amount of content created in 60 seconds - it's bamboozling and makes you wonder how you can create cut through?

The analogy I often use is the best designs are those that appear simple - the iphone comes to mind; a duck gliding across the water - below the surface there’s a whole lot going on.  

Infographic by- Shanghai Web Designers

Did You Know That - In 60 SECONDS

• Search engine Google serves more that 694,445 queries
• 6,600+ pictures are uploaded on Flickr
• 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content
• 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook
• 70 New domains are registered
• 168,000,000+ emails are sent
• 320 new accounts and 98,000 tweets are generated on Social Networking site Twitter
• iPhone applications are downloaded more than13,000 times
• 20,000 new posts are published on Micro-blogging platform tumbler
• Popular web browser FireFox is downloaded more than 1700 times
• Popular blogging platform Wordpress is downloaded more than 50 times
• WordPress Plugins aredownloaded more than 125 times
• 100 accounts are created on professional networking site LinkedIn
• 40 new Questions are asked on YahooAnswers.com
• 100+ questions are asked on Answers.com
• 1 new article is published on Associated Content, the world’s largest source of community-created content
• 1 new definition is added on UrbanDictionary.com
• 1,200+ new ads are created on Craigslist
• 370,000+ minutes of voice calls done by Skype users
• 13,000+ hours of music streaming is done by personalized Internet radio provider Pandora
• 1,600+ reads are made on Scribd, the largest social reading publishing company

Creating Compelling Content

Here’s five tips for creating content that hopefully engages and shares

1. What's your objective?  Is it just to express your personal opinion OR does it have some other objective?
2. Who is your audience and what are their needs? You can't be all things to everyone so visualise the types of readers you want and understand what they want.
3. In terms of content there are six key questions to work with - Who, What, When, Where, How Much and Why?  What answers are important for your reader.
4. Tone: Is easier to be yourself - be real, natural and conversational - we’re all becoming highly tuned at filtering irrelevant BS.  As a reader I want to get to know you - your opinions.     
5. Is the content likely to be shared?  Does it have a call to action?  Does it entertain?  Does it have a logical flow so that it is easy to read?  Write - proofread (something I'm guilty of often neglecting) - rewrite - cut - post.