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Maxys Personalising the Web
Maxys - Personalising the Web, looking at digital media communication and internet video for business sales and marketing.
So You Want to Get Your Website to The Top of Google - don't we all. Naturally, from a business point of view, high search engine ranking
equals more website visitors and hopefully equals sales, so it is core
to any online strategy.
Facts are an increasing number of your new customers will begin their journey to your wonderful products and services via search engines but unfortunately for businesses there seems to be just as many SEO snake salesmen out there promising the world but not delivering. So, how to Search Engine Optimise (SEO) your websites? - What's your businesses core customer focus and brand? Determine your most important keywords ie What would customers search to find you?
- Build your website and SEO strategy around that. If you already have a website there are some basic tips will explain down further.
- In creating your website we look at a whole range of factors which will impact website performance and SEO relevance. This includes
- What products and services you provide and the current structure of your information (sitting in emails, Word, Excel, MYOB, mainframes etc)
- What web and computer/ content skills and resources do you and your staff have to maintain and update your information AND then to create online relationships (adwords, links, online social networking). Websites are no longer set and forget for three years - they are more like a monthly magazine or increasingly, a daily TV show.
- Once overall focus (customer keywords) and content sorted then there are a whole lot of other factors which influence your web page relevance
- What is the customers experience when visiting the page? Think about using CLIVE to engage your visitors
- Web page design and ranking - there are many factors, including
- Page titles, web site address, descriptions, keywords (must be within content), content (there are ratios regarding search terms to content, headings and other page formatting.
- Layout of the page - making sure the page and content is easily spidered by the search engines.
- The very important "Link Back" - other web pages that link to your page.
That in essence is what SEO is about. From this point it then comes down to what's called "black hat" versus "white hat" SEO and Search Engine Marketing (SEM). The White hat approach focuses essentially on creating natural links and content relationships - ie Google best practices The Black hat focuses on trying to be clever and sneaky to try and manipulate Search Engine results. At Maxys we only adopt a White Hat approach. The facts are Google has a massive team focusing on making their search engine results relevant to users. Google updates its search algorithm constantly and re-indexes all website content every 6-8 weeks. Using Black hat you can be #1 to 0 is just a very short time. Once you have your web page Search Engine Optimised then think about link and online social marketing strategies. Please contact us for more information regarding Maxys SEO services and Digital Media Strategies
It's around noon on the first day of the new year. You laze slightly hungover on the picturesque northern NSW coast beach of "The Bluff" at Iluka, a small comparatively "undiscovered" town on the northern side of the Clarence River opposite a booming Yamba and about one hour's drive south from ex hippy backpacker mecca of Byron Bay.
You're head down horizontal, you're lying on a bath towel so from your knees down are toasting on the sand. Every couple of minutes you feel the blazing summer sun pop out from behind puffy cotton clouds, burning your back as you doze. It's beaming down and it's hot, that type of heat that causes a shimmer in the distance, the type of heat that simmers the tea trees and causes cicadas by the thousands to chorus. If not for a slight cooler ocean breeze it would be a open oven scorching rapid tan makers and other Billabong emblazoned sunscreen slappers.
It's funny, this scene repeated every year across the country, our Summer beach holidays so firmly embedded in your nations make-up.
You wrestle your head from your towel and sit up, not quite sure if you'd fallen asleep and had broken out into a deafening aircraft launching snore. If all the people now sitting up around you staring are as a result of your latest orchestral performance? Good morning you smile, even though technically it's afternoon.
You wipe the small nanna nap dribble from the corner of your mouth with your sunscreen sticky sand covered hand and look about. Sudden lemon suck face so cool - not!
From behind your sunglasses, you look around at all the people by the beach - families, youngsters playing beach cricket, your Kim baking while reading trashy women's magazines.
Such a beautiful place, you love these north coast beaches, they tend to be long and very flat shorelines with fine golden sand, perfect for skim boards at low tide in your youth - not the deep channels off the beach like in Hawaii nor the rugged coral beaches of Bali and the South Pacific. Actually when you think about it, you love most beaches, basically wherever there are waves, sun and clean ocean. You're amazed your parents found this little spot when they decided to suddenly do the sea change thing a couple of years ago and leave the city.
Maybe it's the escape thing? Maybe its all the salt air and water that fries your brain? Maybe its the late night combined with a few beers?
When you think about we all have our own little escapes either physical or mental. A hideaway, a book, a cigarette in the foyer of your office block in the city. There are thousands of these hideaway sanctuaries we all have - maybe this is the core essence of the localism or tribalism threads you've been following in your marketing stuff?
Like many coastal and smaller towns Iluka is seeing it's demographics change as the impact of baby boomer retirement sea/ tree change migration. As this is happening there are other groups of professionals opting out of the city rat race to run local cafes and businesses or, as technology improves telecommuting and working remotely wearing board shorts (as I am now).
What is the impact of the sea-change developments on economic activity. Where are the new business opportunities and what services will be needed?
Iluka is a coastal country town historically based on a dying commercial fishing operation but  now days mainly driven by tourism. It has a non tourist time population of around 2,500 people which during the peak Christmas/ New Years vacation period swells to around 5,000. It has a police station "Constable Trent", a couple of bakeries, a petrol station, a couple of small supermarkets, a chemist, a bottle shop, a pizza shop, computer store, a pub (more on that later), a golf and bowling club plus a few more little stores. The nearest major town would be Maclean which has a more fancy hospital and regional services. It's about a 1/2 drive out along the highway.
Back to the beach.
You look out across a glistening turquoise blue ocean, the long stretch of sandy beach, the sand dunes and the native scrub of the National Park. Time for a swim.
"Ahhh", you sigh as you plunge beneath the waves, definitely something spiritual going on here. There's nothing like the ocean to clear your head out and put things in perspective. The water is crystal clean, the temperature about 24 degrees Celsius. Not quite a bath but enough to give you a little zap to liven up the liver. 
Talking of livers, as with most New Years days you're a bit slow this morning. Last night the band played at the local bowling club. It was a pretty good gig and a very appreciative audience. Locals and tourists partied alike - no trouble. You remember a chat and a beer with a local old fisherman who's family has been in the area for generations. "When I was a kid the town had a population of 500". Knows every fishing spot on the river. How they view these changing tides?
When picking up the band gear this morning from the club you overhear one old bloke complaining about scratches on the new polished dance floor from people having a good time last night. Bloody hell you think - where is the balance between progress and destruction of things that sustain the life of the community? This question appears at not only a global green house level but at the microest.
Enough of thinking for today.
Later we've got a recovery session on the lawn about 2PM - it's "arse on the grass" - a BBQ, a game of cricket and maybe a strum. 
New Years resolutions and plans for the New Year can start tomorrow. Sustainable Economic Development and responsible marketing come to mind for a second.
You rest your head back down on the sand - time for another little nap and rock and roll snore.
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