Maxys Max Media and Entertainment

Digital Media Strategy Presentation

Some facts

• x/1000 people are now online.
• Average time per week is
• The facts are that 1 in 6 minutes online is now spent on social marketing sites.
• As technology becomes more pervasive it becomes more transparent

Huge shift in media power back towards consumers

• Advertising was push down
• Lot of money you had above the line advertising like TV and radio
• Local - you had the Yellow Pages and the local newspaper

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My current thoughts are an Internet Marketing step by step guide.

1. Review current situation - the helicopter view
   
   • Why are you in business? (serve customers)
   • Discuss the old mass manufacturing/ industrial thinking paradigm vs the information age
2. It's about you - back self interest every time!
   
   • What have you got to sell?
   • What is its unique selling point?
   • What are your strengths - you and your staff
3. Who is your customer?
   • What are their needs and wants? Segmentation and profiling. Making your USP a customers need.
   • Trust - people by from people and brand personification.
   • Where is your potential customer? (online/ regional)
4. Customers start at Awareness - the sales funnel
   
   • What are your current customer contact channels
   • Advertising and marketing available options
   • Online and offline - How do your current customer hear about you? What do they think?
5. Problems with your current situation?
   • Online vs offline marketing – eg pubs vs second life!
   • What happens when you “Google”? Keywords and SEO
6. Proposed solution - Online marketing - building your brand
   • From website SEO to Social Online Marketing (SOM) – demonstration and case study
   • Online Social examples Facebook (community) ; Digg (comment); Delicious (links); Stumble Upon (share); Flickr (photos); Linkedin (corporate); Youtube (video) ; Plugger (Personalised Australian media search); Twitter (SMS IM)
   • Tie into Fran presentation - Online PR
   • RidgeFilms/ Naked Buddha/ Builders Collective case studies - web stats and sales.
   • Turning the sales funnel - Seth's megaphone
7. Benefits of proposed solution
   • create once – publish - syndicate many and connect -
   • dissemediate the middle men -
   • closer to your customers -
8. Cost of proposed solution
   • Time and resources -
   • ROMI (Return on Marketing Investment)
9. Next actions
   • Subscribe - Facebook > Digg > Delicious > StumpleUpon > Twitter
   • Integrate - switch Firefox browser (better interoperability) and instal application toolbars for Digg; Delicious;Twitter and Stumble Upon.
   • Share - add Feedburner for email marketing and multiple RSS feed management.
   • Distribute - add Feedburner links and RSS feeds back into your website.
   10. Engage in your communities and start sharing.