Maxys Max Media and Entertainment

Case Study - RidgeFilms

http://www.ridgefilms.com.au

• Corporate Video Production Sydney
• Pre SWOT and USP (Unique Selling Points)
  • Creative, technical and operation strengths - poor sales and marketing
  • Order takers
  • Old website - very little traffic - poor Google ranking.
  • Business Position - Professional (tier 2) - ie above the DIY level
  • USP - One stop shop - Creative, in house studio, production, editing and duplication
  • Established for over five years
  • High customer satisfaction
• End Results
  • Strategic focus on Customer Referrals and Video Production for the Internet
  • Highly ranked Google
  • Clear strategic focus and direction
  • High user friendly engaging website (increased new customer request for quotes)
  • Increased profit margins (from a commodity type service to added value)