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Are You the Digital Dragon?

There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation via digital communications platforms such as Facebook and Twitter.

What is interesting is that there is nothing really new in all of this, that is, the customer is #1 and satisfied customer Word of Mouth  is the best form of marketing.

The challenge today is how do you incorporate these new communication channels to embrace your fans and customers?

For those that say Facebook, Twitter and online social media is a fad then here's a simple fact  - without customers you don't have a business.  Your customers are already online and in these channels.  If you're NOT communicating with your customers in these channels your competitors soon will be.

For people and organisations that are already customer focused - the transformation to embracing the digital communication channels is a lot easier.

The Digital Dragon

We've been working with the NRL Dragons now for nearly a year, our first project some CLIVE clips for membership, merchandising and introducing Dells Twitter (now over 8,000 followers).

Today we launched a significant phase in the program - the creation of a new role- the "Digital Dragon"

This is no ordinary job opportunity.

You'll have to deliver entertaining online programs and create cutting edge content for Red V fans.

Take the challenge and get creative, submit a 30 second video and details that show why you’re the best person for the job.

If you’re successful, you’ll even get a chance to work and dance with the big Dell [dance]

For more information Click on me now, go the Dragons!

I'm looking forward to seeing the applicant clips - thoughts are putting some of these up on the big screen at the final home game on September 5th.

 


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CLIVE Brand Ambassadors and Web Presenters

Brand Ambassadors

Big Dell - Brand AmbassadorBig Dell rocks into the studio; we’re shooting a new CLIVE clip for the Dragons, this time it’s a callout for their new “Digital Dragon”, a dedicated resource within the Club to focus on online fan engagement and content development.

The development of the role is one step in the Dragons evolution into the world of digital communications – it comes about after the first CLIVE clips we launched last November to drive membership, merchandise and Dell’s Twitter and Facebook and a year of client education including the Digital Sports Conference.

Brand Ambassadors create a personal touch to your business - a face of the business which resonates with fans.


Creating Brand Ambassadors - CLIVE Web Presenter Auditions (Sydney)

Next auditions will be on Monday 6th September, 2010 at Taren Point (Sydney South).

Register: http://www.clivevideo.com/CLIVE-PRESENTER-/-CHEZ-AGENCY-AUDITION-APPLICATION.html

Schedule your audition availability here. http://tungle.me/maxys

Interstate: We have several major nationwide clients and are currently in the process of certifying green screen studios in other states.  Once that is in place we will begin auditions.  Timeframe 12-18 months.

 


Introducing Miss Kathy Burns, CLIVE Web Presenter Workshop Teacher

Miss Kathy Burns, Teacher, CLIVE Web Presenters WorshopsKathy came to the CLIVE Presenter Audition in July and we instantly saw someone who could drive our new CLIVE Web Presenter Workshops.  Funny how life is like that!

Kathy brings years of experience running The Actors Workshop - Queensland's Leading private acting training provider. 

www.clivevideo.com/Web-Presenter-Workshop-L1.html


CLIVE Web Presenter Workshop - Level 1

CLIVE Presenter WorkshopBy 2013 it is estimated over 95% of Internet traffic will be video which will drive demand for professional presenters.

CLIVE is a unique 1:1 performance space with your website visitors and the workshop has been designed to provide basic presenting tips and elements  specifically to CLIVE web presenting


www.clivevideo.com/Web-Presenter-Workshop-L1.html

 


CLIVE Web Presenter Workshop - Level II & Voice Coaching

Level II Courseware in final development - please contact Kathy for more information.

CLIVE Presenter Jo WiltonVoice Coaching Stream

There's a good chance you've already heard the beautiful tones of CLIVE Presenter and Voice Over artist Jo Wilton, her voice sits behind some of the countries largest organisations.

The CLIVE Web Presenters that get the most work tend to be those with a great voice.

Courseware in development - please contact Kathy for more information.


Introducing Erinjayne

erinjayne plummerErinjayne is the lastest certified CLIVE Presenter - (July Auditions)A former Australian representative in synchronised swimming, Erinjayne studied journalism and worked at Horwitz magazines as an Editor. During the 2000 Olympics she was the Press Information Specialist for SOCOG at the Aquatic Centre. From 2000-2006 she was on Channel 10's Aerobics Oz Style and now appears on Mornings with Kerrie-Anne, The Morning Show, The Circle and TVSN doing advertorial work. She has featured on many TVCs including Gatorade, Sony Wega, Razzamatazz, Australian Tourism and Subaru.

Recent CLIVE projects

http://www.bikesureonline.com.au

http://www.frednotdead.com

 


Get Connected with CLIVE

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Sports Marketing Conference

July 13-14, Star City Casino, Sydney

 

http://www.sportisfantastic.com/

The recent explosion of social media coupled with significant advancements in the provision of digital content has introduced a whole new element into sport marketing. Sport teams and governing bodies the world over are simultaneously all wrestling with how to accommodate and incorporate this new phenomena. These organizations are debating issues such as: * Has the explosion of social media redefined the way that individuals choose to choose to experience events? * Has the advancements in the provision of digital content changed the way that way that sport fans prefer to "consume" sports? * How can the "at event" experience best cater to these changing attitudes and preferences? * How can digital and social media be best utilised to engage sport fans * How to best "monetarise" digital and social media?

The Engaging Fans & Participants in the Digital Age conference will address the above questions and others.

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