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Maxys NewsMaxys Report March 2010Hi Hope you're well and business is booming. Every good story takes us on a "journey" - a great story opens up our imagination. The most effective marketing is that which is not said - which allows the customer, the viewer to either join the dots; fill in the gaps and share. Welcome to The FACE, the new project title to cover both online and offline customer engagement. Please find below a quick update on our latest projects for your review. If we can be of any service please call or send us a note. Note: If I've sent you this email in error please accept my sincere apologies (unsubscribe [UNSUBSCRIBE] here). Have a great day.
The Big Dell NRL St George Illawarra Dragons Campaign
From a digital media strategy perspective it's been great working with the big fella and the Dragons The result of the campaign saw the Dragons
For my fellow Sharks fans, we also saw great results with Ricky Stuart and the Sharks CLIVE campaign passing their pre-season membership record. Expect to see more sporting teams embrace CLIVE for their sites and use social media to engage with their fans. Note: There's a great case study here on the effectiveness of CLIVE ; internet video and online social media/ customer engagement which I'll work on over the next few months and share - very relevant to all customer focused businesses; politics; brands and services.
Adtech Sydney - Tuesday 16th - Wednesday 17th March 2010. We had the pleasure of The CLIVE Crew are exhibiting at Adtech Sydney 2010 (Stand 14) Other Recent Projects
Ingram Micro Inc. is the world's largest technology distributor and a leading technology sales, marketing and logistics company. Basically, the video's brought a very dry subject to life and had great feedback for the client. Cheers, all the best and hope to speak soon Scott Maxworthy Chief Experience Officer Dragons Digital Media Strategy Phase IIBig Dell and Social MediaAs part of the St Geoege Illawarra Dragons Digital Media Strategy charismatic retired dual rugby international and now St George Illawarra Dragons Ambassador "Wendell Sailor" has a new i-Phone and is busy on Twitter at http://twitter.com/realbigdell. When asked about his move into the technological world of social media, the response was trademark Wendell Sailor.
“I’m all about having fun and enjoying life and if I can help to put a smile on the faces of other people or brighten their day somehow then it makes me happy too,” Sailor added. “Right now I’m really happy and I’m excited by the opportunities and challenges that lie ahead for me in 2010 and I am going to have plenty of fun along the way with a smile on my face”. Since retiring last November Sailor has seemingly never been busier. He has enjoyed extended periods of time with his family and friends, had a holiday, won a celebrity boxing bout, relaxed on the golf course, participated in “Australia’s Greatest Athlete”, signed contracts for his working future, moved into the world of social media via twitter and facebook, produced a DVD, continued his work and commitment to the community both locally and abroad as well as delivering numerous key note speeches in the corporate world all while continuing to train with the Dragons in preparation for his participation in the inaugural Indigenous v All Stars game on the Gold Coast next month.
“Life has certainly changed for me, but I am very happy and comfortable with my decision to retire from rugby league,” said Sailor. “I feel very privileged to have had the opportunities and career that I did in professional sport and am excited that I can continue to be involved with the game I love and by the opportunities that I have in 2010. Part of Sailor’s role with the Dragons in 2010 is as a Red V Membership Ambassador, a job he is taking very seriously. “I understand how important Membership is to Clubs and I know that as a player the support is truly appreciated”. “I also know how much any Dragons fan would love to be a part of our team and the benefits and experiences of Red V Membership truly are great value for money opportunities for fans of all ages no matter where they live”. “I created ‘Big Dell’s 10k challenge’ in an effort to help convert the thousands of Dragons fans into Red V Members so they can be a part of our team and Club. (To view Big Dell’s 10k Challenge video click here) “The Dragons have supporters and fans like no others that I have ever experienced and I really believe that we can build the biggest official Membership base in rugby league,” said Sailor. “Dell’s 10k Challenge” is all about being the first Club in NSW to reach 10,000 ticketed Members and I’m proud to say that things are going well. “We have over eight thousand Red V Ticketed Members already for season 2010 so a big thanks to each and every one for becoming a part of our team, just a few more thousand to go to get to 10,000 …especially before some of the other clubs like Souths who currently just behind us,” he added. CLIVEvideo has been used extensively throughout the Dragons 2010 membership campaign. Maxys Report - September 2009
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