Dragons Digital Media Strategy Phase II

Big Dell and Social Media

As part of the St Geoege Illawarra Dragons Digital Media Strategy charismatic retired dual rugby international and now St George Illawarra Dragons Ambassador "Wendell Sailor" has a new i-Phone and is busy on Twitter at http://twitter.com/realbigdell.

When asked about his move into the technological world of social media, the response was trademark Wendell Sailor.

“What can I say, I’m a communicator, I love the media and I’m the people’s champ so I thought that I would start up my own communication channel,” he said. “I’m not really sure if anyone is too interested but I’m sure they will get a laugh from time to time. My Dancing Dell Merchandise video certainly generated a few, (To view the Dancing Dell Reebok Merchandise video click here)

“I’m all about having fun and enjoying life and if I can help to put a smile on the faces of other people or brighten their day somehow then it makes me happy too,” Sailor added.

“Right now I’m really happy and I’m excited by the opportunities and challenges that lie ahead for me in 2010 and I am going to have plenty of fun along the way with a smile on my face”.

Since retiring last November Sailor has seemingly never been busier. He has enjoyed extended periods of time with his family and friends, had a holiday, won a celebrity boxing bout, relaxed on the golf course, participated in “Australia’s Greatest Athlete”, signed contracts for his working future, moved into the world of social media via twitter and facebook, produced a DVD, continued his work and commitment to the community both locally and abroad as well as delivering numerous key note speeches in the corporate world all while continuing to train with the Dragons in preparation for his participation in the inaugural Indigenous v All Stars game on the Gold Coast next month.

“Life has certainly changed for me, but I am very happy and comfortable with my decision to retire from rugby league,” said Sailor. “I feel very privileged to have had the opportunities and career that I did in professional sport and am excited that I can continue to be involved with the game I love and by the opportunities that I have in 2010.

Part of Sailor’s role with the Dragons in 2010 is as a Red V Membership Ambassador, a job he is taking very seriously.

“I understand how important Membership is to Clubs and I know that as a player the support is truly appreciated”.

“I also know how much any Dragons fan would love to be a part of our team and the benefits and experiences of Red V Membership truly are great value for money opportunities for fans of all ages no matter where they live”.

“I created ‘Big Dell’s 10k challenge’ in an effort to help convert the thousands of Dragons fans into Red V Members so they can be a part of our team and Club. (To view Big Dell’s 10k Challenge video click here)

“The Dragons have supporters and fans like no others that I have ever experienced and I really believe that we can build the biggest official Membership base in rugby league,” said Sailor. “Dell’s 10k Challenge” is all about being the first Club in NSW to reach 10,000 ticketed Members and I’m proud to say that things are going well.

“We have over eight thousand Red V Ticketed Members already for season 2010 so a big thanks to each and every one for becoming a part of our team, just a few more thousand to go to get to 10,000 …especially before some of the other clubs like Souths who currently just behind us,” he added.

CLIVEvideo has been used extensively throughout the Dragons 2010 membership campaign.

Maxys Report - September 2009

	Hi Welcome to your new, far more prettier, Maxys Report (smiles). 12.5 seconds! That's the average web page visitor attention time. 1% - average visitor:sales conversion rate (retail sites). The reason, most websites are not much more than digital brochures - boring, not engaging. With web sites just seconds to make an impression before a click away. It's a bit like the old 30 sec elevator sales pitch but with an express button jammed on. From a business point of view we're all looking the best return on marketing investment. If we spend a $1 does it generate (or save) $2, $4, $10 and how long? All this technology is just about delivering more effective communication and increasing productivity. BTW - I bought a new I-phone this month - I love it. Best tech dollar I've ever spent. That's my little bit more than 30 secs for the month - thanks for your time. Speak soon, have a great month and if your about Sydney try and make it to our CLIVE ALIVE event on Sept 15th. Cheers, hope to see you soon and all the best