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Maxys NewsAre You the Digital Dragon?There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation via digital communications platforms such as Facebook and Twitter.
What is interesting is that there is nothing really new in all of this, that is, the customer is #1 and satisfied customer Word of Mouth is the best form of marketing. The challenge today is how do you incorporate these new communication channels to embrace your fans and customers? For those that say Facebook, Twitter and online social media is a fad then here's a simple fact - without customers you don't have a business. Your customers are already online and in these channels. If you're NOT communicating with your customers in these channels your competitors soon will be. For people and organisations that are already customer focused - the transformation to embracing the digital communication channels is a lot easier. The Digital DragonWe've been working with the NRL Dragons now for nearly a year, our first project some CLIVE clips for membership, merchandising and introducing Dells Twitter (now over 8,000 followers). Today we launched a significant phase in the program - the creation of a new role- the "Digital Dragon" This is no ordinary job opportunity. You'll have to deliver entertaining online programs and create cutting edge content for Red V fans. Take the challenge and get creative, submit a 30 second video and details that show why you’re the best person for the job. If you’re successful, you’ll even get a chance to work and dance with the big Dell [dance] For more information Click on me now, go the Dragons! I'm looking forward to seeing the applicant clips - thoughts are putting some of these up on the big screen at the final home game on September 5th.
Add a comment CLIVE Brand Ambassadors and Web PresentersBrand Ambassadors
The development of the role is one step in the Dragons evolution into the world of digital communications – it comes about after the first CLIVE clips we launched last November to drive membership, merchandise and Dell’s Twitter and Facebook and a year of client education including the Digital Sports Conference. Brand Ambassadors create a personal touch to your business - a face of the business which resonates with fans. Creating Brand Ambassadors - CLIVE Web Presenter Auditions (Sydney)Next auditions will be on Monday 6th September, 2010 at Taren Point (Sydney South). Register: http://www.clivevideo.com/CLIVE-PRESENTER-/-CHEZ-AGENCY-AUDITION-APPLICATION.html Schedule your audition availability here. http://tungle.me/maxys Interstate: We have several major nationwide clients and are currently in the process of certifying green screen studios in other states. Once that is in place we will begin auditions. Timeframe 12-18 months.
Introducing Miss Kathy Burns, CLIVE Web Presenter Workshop Teacher
Kathy brings years of experience running The Actors Workshop - Queensland's Leading private acting training provider. www.clivevideo.com/Web-Presenter-Workshop-L1.html CLIVE Web Presenter Workshop - Level 1
CLIVE is a unique 1:1 performance space with your website visitors and the workshop has been designed to provide basic presenting tips and elements specifically to CLIVE web presenting www.clivevideo.com/Web-Presenter-Workshop-L1.html
CLIVE Web Presenter Workshop - Level II & Voice CoachingLevel II Courseware in final development - please contact Kathy for more information.
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Erinjayne is the lastest certified CLIVE Presenter - (July Auditions)
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Dedicated to the loving memory of Peter Maxworthy - a man beyond reproach
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