Maxys Report June 2010

Hi

Hope you're doing well.
Welcome to the end of financial year Maxys Report, as you know it's been an interesting month in Oz - world cup exits, our first female redhead PM and some cool new projects in the CLIVE Studio.

Please find below latest news and update for your review.

If we can help you clear out your end of year marketing budget (for as little as $1K) or can be of any assistance then please give us a call.

Cheers and all the best




Scott Maxworthy
Chief Experience Officer
Max Media & Entertainment and The CLIVEvideo Project

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RECENT PROJECTS: 

Sport Research Groups - Digital Sports Marketing Conference
Sydney 13-14th July
Adam Freier, Australian Rugby Union player and Media Presenters invites you to Sport Research Groups - Digital Sports Marketing Conference. Social media and digital technologies give sport teams and governing bodies new ways to engage with fans.  (more)

UXC Connect - very cool new web visitor interface for launch.

ReBranding: UXC-owned Getronics reveals services revamp and new name UXC Connect and will invest $1 million, as well 27,000 man hours, into systems, training and additional staff resources from 2010-2014
Website developed by CLIVEvideo Partner and brand specialist agency Tolemy

4x4 Outdoor Show 
Our multitalented Don features as presenter for the National 4x4 & Outdoors Show and Fishing & Boating Expo at Melbourne Showgrounds from 3 – 5 September 2010. 

We're now expanding our team of professional website presenters, models, performers and services.   (more)

 FEATURES:  "Welcome Back CLIVE" - Video Scheduling and Sequencing 

Do you treat your returning websites visitors differently?

You've spent your budget on display, SEO, SEM and Social Media connections but most importantly, what's the customer experience when they have found your site .
"Welcome back" or scheduling CLIVEvideos is a bit like walking back into your local pub or coffee shop?.  You can get quickly annoyed if it is the same message everytime.

Repeat or sequenced videos can be triggered based on your websites customer loyalty (repeat visitors per hour/ day/ year)
Examples:

• Shelley Taylor Smith ; (Page refresh triggers repeat videos)
• RidgeFilms (15 min returning visitor triggers next video);
• St George Dragons (A/B/C Share Of Voice; Max 2 clips served every three days);
• Corporate Coffee (Next day trigger)

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AD:TECH Sydney 2010

Pics and clips from the Adtech Sydney event

Some Recent Photography

Cheers, all the best and we look forward to seeing you again soon.

 Like more information?

Contact Us or phone: +61 (02) 8005 8072

Maxys Report March 2010

Hi

Hope you're well and business is booming.

Every good story takes us on a "journey" - a great story opens up our imagination. The most effective marketing is that which is not said - which allows the customer, the viewer to either join the dots; fill in the gaps and share.

Welcome to The FACE, the new project title to cover both online and offline customer engagement.

Please find below a quick update on our latest projects for your review.  If we can be of any service please call or send us a note.

Note: If I've sent you this email in error please accept my sincere apologies (unsubscribe [UNSUBSCRIBE] here).

Have a great day.

The Big Dell NRL St George Illawarra Dragons Campaign

Nearly all Aussies love their sport and the characters around it. Saying that, you've got to love "The Big Dell" (Wendell Sailor).

From a digital media strategy perspective it's been great working with the big fella and the Dragons

The result of the campaign saw the Dragons

• Win the NRL's 10K members Challenge;
• Increased merchandise sales;
• Dragons Facebook fan numbers pass 13K and
• The once techno shy Big Dell embrace Twitter with enthusiatic passion (over 1,300 followers in just a few weeks).

For my fellow Sharks fans, we also saw great results with Ricky Stuart and the Sharks CLIVE campaign passing their pre-season membership record.

Expect to see more sporting teams embrace CLIVE for their sites and use social media to engage with their fans.

Note: There's a great case study here on the effectiveness of CLIVE ; internet video and online social media/ customer engagement which I'll work on over the next few months and share - very relevant to all customer focused businesses; politics; brands and services.

Adtech Sydney - Tuesday 16th - Wednesday 17th March 2010.

We had the pleasure of having Jenny Williams, online advertising industry heavy weight and Chairperson of Adtech 2010 Sydney in the CLIVEvideo studio last week.

www.ad-tech.com/sydney/adtech_sydney.aspx

The CLIVE Crew are exhibiting at Adtech Sydney 2010 (Stand 14)

Drop in and say G'day - we also plan to demonstrate our new customer friendly, high speed HD video streaming platform for Australian businesses (very cool).

Other Recent Projects

Ingram Micro - ebook

A great example of combining the functionality of e-books with the power of CLIVE.

Ingram Micro Inc. is the world's largest technology distributor and a leading technology sales, marketing and logistics company.

The Smart Way e-book Series is designed to demonstrate to resellers partners how to gain the most value for their and their customers business.

Basically, the video's brought a very dry subject to life and had great feedback for the client.

Any questions or suggestions please give me a call on 0414 792 072 or Twitter @maxymedia or email

Cheers, all the best and hope to speak soon

Scott Maxworthy
CEO
Maxys - Max Media & Entertainment
http://www.maxys.com.au

Chief Experience Officer
The CLIVE Video Project
http://www.clivevideo.com