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  1. Review - The Digital Dragon Search

    Category: MyBlog/MyBlog

      Above is the Digital Dragon applications playlist. The creativity from fans has been great and submission process very interesting to observe - we'll get some thought from the Dragons ... Thursday, 09 September 2010
  2. Maxys Report September 2010

    Category: News/Latest

    ... some great lessons to be learnt from sport around embracing digital marketing, social media and creating passionate fans (see great video following) Have a great September and if we can be of any service ... Friday, 03 September 2010
  3. Create a culture that supports innovation #DigitalDragon Day 7

    Category: MyBlog/MyBlog

    ... Godin's 10%. Last night - the first video Digital Dragon submission from Warrick Nicolson The St George Illawarra Dragons are looking for a "Digital Dragon" - a new role as digital media co-ordinator. ... Wednesday, 01 September 2010
  4. Day 3 - Creating Groundswell - the Digital Dragon

    Category: Engagement/FRED - Fan Retention Engagement and Development

    Digital Media Strategy and Fan Engagement Background: A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended. A couple ... Saturday, 28 August 2010
  5. Are You the Digital Dragon?

    Category: News/Latest

    ... via digital communications platforms such as Facebook and Twitter. What is interesting is that there is nothing really new in all of this, that is, the customer is #1 and satisfied ... Wednesday, 25 August 2010
  6. CLIVE Brand Ambassadors and Web Presenters

    Category: News/Latest

    Brand Ambassadors Big Dell rocks into the studio; we’re shooting a new CLIVE clip for the Dragons, this time it’s a callout for their new “Digital Dragon”, a dedicated resource within the Club to focus ... Monday, 23 August 2010
  7. A case for the NBN

    Category: MyBlog/MyBlog

    ... communication capability, information access, communications and transparency. In many ways email is like having a digital recording of every conversation. BUT today – the majority of building plans ... Saturday, 14 August 2010
  8. The #NBN Social Media Chart and Fan Engagement

    Category: MyBlog/MyBlog

    ... tracking the impact of the NBN as an election issue. The other was the launch of a video we produced for the Sport Fantastic Conference which talked about Digital Media Strategy . There's a lot Australian ... Tuesday, 10 August 2010
  9. Breaking Bread with Bridget

    Category: Engagement/Service with a SPARK and passion

    ... Engagement and Digital Strategy.Leading international speakers from Real Madrid Football Club; the US and the UK Changing Media Models In both conference cases Australia was 3-5 years behind the US ... Saturday, 17 July 2010
  10. Sports Marketing Conference

    Category: News/MyBlog

    July 13-14, Star City Casino, Sydney   http://www.sportisfantastic.com/ The recent explosion of social media coupled with significant advancements in the provision of digital ... Friday, 09 July 2010
  11. Maxys Report June 2010

    Category: News/MyBlog

    ...  Sport Research Groups - Digital Sports Marketing Conference Sydney 13-14th July Adam Freier, Australian Rugby Union player and Media Presenters invites you to Sport Research Groups - Digital Sports ... Sunday, 27 June 2010
  12. FRED - Fan Retention Engagement and Development

    Category: Engagement/FRED - Fan Retention Engagement and Development

    ...  Following on, an outline the key areas where FRED proposes it would work closely with you on the development and implementation of their Digital Media Strategy moving forward. WHY ARE LEADING BRANDS ... Tuesday, 22 June 2010
  13. The True Believers - Monetize Sports Fans

    Category: MyBlog/MyBlog

    ... "sneezer" and influencer. There's a Sports Marketing, Digital Media and Social Media conference in Sydney next month which we are sponsoring as part of the launch of our new FRED - Fan Retention Engagement ... Tuesday, 22 June 2010
  14. Harry Kewell, Bad Ref calls and Engaging Fans

    Category: MyBlog/MyBlog

    ... Sport Research Group will host Engaging Fans & Participants in the Digital Age Conference in Sydney. The recent explosion of social media coupled with significant advancements in the provision ... Sunday, 20 June 2010
  15. The #NBN - Australian National Broadband Network - June 2010

    Category: MyBlog/MyBlog

    ... the NBN or lose my (and many a digital supporters) vote. http://cp93861.p1.videos.viostream.com/1383_70267_42243_flvhigh.flv First a little bit of history, some facts and assumptions. SITUATIONAL ... Saturday, 19 June 2010
  16. Dog and Bone defining Engagement

    Category: MyBlog/MyBlog

    ... . At a 1:1 level the new Apple Iphone4 (launched today) video conferencing feature will also fundamentally blur the lines between what offline and online Face to Face means for the next wave of digital ... Tuesday, 08 June 2010
  17. Too late mate you've missed the boat

    Category: MyBlog/MyBlog

    An old mate who is a printer called me - times are tough  - like a dinosaur he failed to evolve to the new environment. Yes, there has been a significant shift from print to online as a result  ... Friday, 04 June 2010
  18. What Are You Doing?

    Category: MyBlog/MyBlog

    "What are you doing NOW?" asks an old business acquaintance you've just ran into on the street.   Master Connector and author Iggy Pintado (over 10,000 LinkedIn contacts) talks about ... Thursday, 27 May 2010
  19. Strategic Foresight - Thanks For Your Attention

    Category: MyBlog/MyBlog

    ... Late Majority and Laggards.  Marketing in the digital world is less about expensive mass media - shot gun - advertising advertising to the majority and more about identifying; targeting and influencing ... Saturday, 22 May 2010
  20. #NSCBC Business Collaboration Summit

    Category: MyBlog/MyBlog

    Yesterday I attended the NSC Business Collaboration Summit #NSCBC - at the Sofitel Wentworth in Sydney. The audience primarily made up of IT managers; BDM (Business Development Mangers); Call Centre ... Thursday, 20 May 2010

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