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  1. Maxys Report September 2010

    Category: News/Latest

    ... Groundswell Recruitment 2.0 – For the Employer Win a Dinner for Two - Electrolux & Internet Chef Bridget Davis If you love amazing food, you're going to love this!! All you have to do is ... Friday, 03 September 2010
  2. Day 3 - Creating Groundswell - the Digital Dragon

    Category: Engagement/FRED - Fan Retention Engagement and Development

    Digital Media Strategy and Fan Engagement Background: A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended. A couple ... Saturday, 28 August 2010
  3. Are You the Digital Dragon?

    Category: News/Latest

    There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation ... Wednesday, 25 August 2010
  4. CLIVE Brand Ambassadors and Web Presenters

    Category: News/Latest

    ...  CLIVE Web Presenter Workshop - Level 1 By 2013 it is estimated over 95% of Internet traffic will be video which will drive demand for professional presenters. CLIVE is a unique 1:1 performance ... Monday, 23 August 2010
  5. A case for the NBN

    Category: MyBlog/MyBlog

    ... hate the Internet Filter - it'll never work). Facts are the NBN (National Broadband Network) is not about technology, it’s about productivity and creativity by using applications and communications ... Saturday, 14 August 2010
  6. Breaking Bread with Bridget

    Category: Engagement/Service with a SPARK and passion

    ... about 250 delegates and last Thursday, a breakfast with Internet Chef and Electrolux Ambassador Bridget Davis (the relevance of this explained later). The retailing conference was, as you can guess, about ... Saturday, 17 July 2010
  7. Sports Marketing Conference

    Category: News/MyBlog

    July 13-14, Star City Casino, Sydney   http://www.sportisfantastic.com/ The recent explosion of social media coupled with significant advancements in the provision of digital ... Friday, 09 July 2010
  8. Maxys Report June 2010

    Category: News/MyBlog

    Hi Hope you're doing well. Welcome to the end of financial year Maxys Report, as you know it's been an interesting month in Oz - world cup exits, our first female redhead PM and some cool new projects ... Sunday, 27 June 2010
  9. FRED - Fan Retention Engagement and Development

    Category: Engagement/FRED - Fan Retention Engagement and Development

    ... return. Are your customers already 'consuming' Digital Media? Australia and Social Media – what are the opportunities? 85% of Australian Households are Internet enabled - this will increase ... Tuesday, 22 June 2010
  10. The True Believers - Monetize Sports Fans

    Category: MyBlog/MyBlog

    Sports Marketing Conference Sydney http://www.sportisfantastic.com Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking ... Tuesday, 22 June 2010
  11. Harry Kewell, Bad Ref calls and Engaging Fans

    Category: MyBlog/MyBlog

    Ahhh You Suck Ref! Last night, like millions of Aussies around the world, we watched our World Cup chances suffer a blow with the sending off of Harry Kewell through a very poor refereeing decision. ... Sunday, 20 June 2010
  12. The #NBN - Australian National Broadband Network - June 2010

    Category: MyBlog/MyBlog

    ... to the web. Today, the web connects us in nearly everything we do, for example when shopping, 90% of Australian's begin their search for information on the Internet (the highest % in the word) and interestingly ... Saturday, 19 June 2010
  13. It's Not Rock Science

    Category: MyBlog/MyBlog

    ...  visitors and promote membership through to merchandise (see Dragons Reebok range launch). To address shopping cart abandonment a CLIVE video (Customer Live Internet Video Experience) of Wendell ... Friday, 11 June 2010
  14. Too late mate you've missed the boat

    Category: MyBlog/MyBlog

    An old mate who is a printer called me - times are tough  - like a dinosaur he failed to evolve to the new environment. Yes, there has been a significant shift from print to online as a result  ... Friday, 04 June 2010
  15. What Are You Doing?

    Category: MyBlog/MyBlog

    "What are you doing NOW?" asks an old business acquaintance you've just ran into on the street.   Master Connector and author Iggy Pintado (over 10,000 LinkedIn contacts) talks about ... Thursday, 27 May 2010
  16. The Rise of Community Collaborative Creation 2.0

    Category: MyBlog/MyBlog

    ... device agnostic and shared collaborative documents; spreadsheets; presentations.  Hmmm add "2.0" and P2P to the Blog title - that will get the MLM Internet snake oil salesmen into a lather (smiles)!  ... Tuesday, 25 May 2010
  17. Strategic Foresight - Thanks For Your Attention

    Category: MyBlog/MyBlog

    It's my job to look ahead, see what's happening, understand the latest technology, where it is heading and how it may impact our business; clients and the greater community = Strategic Foresight. As ... Saturday, 22 May 2010
  18. #NSCBC Business Collaboration Summit

    Category: MyBlog/MyBlog

    ... of unification of communications and information across the enterprise; the business drivers being the Internet; consumer interfaces; single user ID convergence; TCO (Total Cost of Ownership) and Time ... Thursday, 20 May 2010
  19. Doing It For the Kids - Brand Engagement

    Category: MyBlog/MyBlog

    Doing It For the Kids - Brand Engagement This morning I found an old badge we created in our Maxy pub days - The Secret Swillers Doctors and Nurses Party. Way back before online social media marketing ... Wednesday, 19 May 2010
  20. #FRED - Fan Retention Engagement and Development

    Category: MyBlog/MyBlog

    #FRED and Thanking Your Fans Today, online word of mouth (WOM) is critical to your brands health and success.  The old days of your hungry customers sitting around the TV consuming your advertising ... Friday, 14 May 2010

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