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Category:
MyBlog/MyBlog
Above is the Digital Dragon applications playlist.
The creativity from fans has been great and submission process very interesting to observe - we'll get some thought from the Dragons ...
Thursday, 09 September 2010
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Category:
News/Latest
Welcome
Hi I hope you're well and welcome to Maxys Report. As you know keeping up with the latest technology and trends is a challenge but as Alastair ...
Friday, 03 September 2010
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Category:
MyBlog/MyBlog
... a multipoint conference call yesterday - one new studio partner was open to new ways of managing the production process, the other an aggressive "not my job", not the way I do it attitude - it reminds ...
Wednesday, 01 September 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
Digital Media Strategy and Fan Engagement
Background:
A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended.
A couple ...
Saturday, 28 August 2010
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Category:
News/Latest
There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation ...
Wednesday, 25 August 2010
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Category:
MyBlog/MyBlog
Just Because
"Just becuase it's always been doesn't mean it will always be"
Sadly, I too a LTL (Long Time Liberal) but can’t vote for them due to the myopic approach to this issue (but must add ...
Saturday, 14 August 2010
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Category:
MyBlog/MyBlog
Two events.
It's said a picture tells a thousand words.
The Libs launched their Broadband Policy (I think that's what they're calling it) causing a big buzz on Twitter. Out of interest I've been ...
Tuesday, 10 August 2010
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Category:
Customer/Testimonial
Isn't it a delight when you get great service? or equally the opposite - disappointment when it's bad!
What's your best and worst customer experience this week?
It's the old happy customer tells ...
Saturday, 31 July 2010
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Category:
Engagement/Service with a SPARK and passion
The importance of online customer engagement
Over the last two weeks I have attended the Australian Online Retailing conference - about 2,500 delegates; an International Sports Marketing Conference - ...
Saturday, 17 July 2010
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Category:
News/MyBlog
July 13-14, Star City Casino, Sydney
http://www.sportisfantastic.com/ The recent explosion of social media coupled with significant advancements in the provision of digital ...
Friday, 09 July 2010
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Category:
News/MyBlog
Hi
Hope you're doing well. Welcome to the end of financial year Maxys Report, as you know it's been an interesting month in Oz - world cup exits, our first female redhead PM and some cool new projects ...
Sunday, 27 June 2010
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Category:
Customer/Technology
Recent research from the Australian Centre for Retail Studies (ACRS) reveals that across a range of product categories, 50 per cent of shoppers research online before heading to the store to complete ...
Wednesday, 23 June 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
WHO IS FRED? - CLIVE's SPORTY MATE
Fan Retention. Engagement and Development (FRED) is a joint venture between Max Media (Scott Maxworthy) and the Orbital Marketing Group (Michael McDonald and ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
Sports Marketing Conference Sydney
http://www.sportisfantastic.com
Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
Ahhh You Suck Ref!
Last night, like millions of Aussies around the world, we watched our World Cup chances suffer a blow with the sending off of Harry Kewell through a very poor refereeing decision. ...
Sunday, 20 June 2010
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Category:
MyBlog/MyBlog
Create, Consume, Connect and Care - Redesigning the Lucky Country
In the good old golden days of the 1950's Australia's economy was said to be "riding on the sheeps back - The Lucky Country" ...
Saturday, 19 June 2010
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Category:
MyBlog/MyBlog
Share-words creator Robin Dickinson posted a question about "engagement" on his Facebook page - not the wedding kind but the online versus offline kind - it struck a chord - I felt compelled to reply. ...
Tuesday, 08 June 2010
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Category:
MyBlog/MyBlog
An old mate who is a printer called me - times are tough - like a dinosaur he failed to evolve to the new environment.
Yes, there has been a significant shift from print to online as a result ...
Friday, 04 June 2010
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Category:
MyBlog/MyBlog
I'm reading/ watching some of the latest stuff on "Web 3.0 The Semantic web" and immediately think of people and companies till struggling with the current web.
Don't be confused - it's not so much a ...
Friday, 28 May 2010
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Category:
MyBlog/MyBlog
"What are you doing NOW?" asks an old business acquaintance you've just ran into on the street.
Master Connector and author Iggy Pintado (over 10,000 LinkedIn contacts) talks about ...
Thursday, 27 May 2010
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