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MyBlog/MyBlog
Mum wanted to go - her and Dad saw the show years ago.
I hadn't been to a circus for nearly 30 years and was wondering how relevant it would be to todays Playstation entertainment consumer.
In ...
Wednesday, 08 September 2010
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Category:
News/Latest
Welcome
Hi I hope you're well and welcome to Maxys Report. As you know keeping up with the latest technology and trends is a challenge but as Alastair ...
Friday, 03 September 2010
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Category:
MyBlog/MyBlog
Create a culture that supports innovation
Two events
At a meeting the other day and Dragons CEO Peter Doust mentioned something that stuck in my head - the process of "constant improvement"
On ...
Wednesday, 01 September 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
Digital Media Strategy and Fan Engagement
Background:
A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended.
A couple ...
Saturday, 28 August 2010
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Category:
News/Latest
There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation ...
Wednesday, 25 August 2010
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Category:
News/Latest
Brand Ambassadors
Big Dell rocks into the studio; we’re shooting a new CLIVE clip for the Dragons, this time it’s a callout for their new “Digital Dragon”, a dedicated resource within the Club to focus ...
Monday, 23 August 2010
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Category:
MyBlog/MyBlog
Just Because
"Just becuase it's always been doesn't mean it will always be"
Sadly, I too a LTL (Long Time Liberal) but can’t vote for them due to the myopic approach to this issue (but must add ...
Saturday, 14 August 2010
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Category:
MyBlog/MyBlog
Two events.
It's said a picture tells a thousand words.
The Libs launched their Broadband Policy (I think that's what they're calling it) causing a big buzz on Twitter. Out of interest I've been ...
Tuesday, 10 August 2010
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Category:
Customer/Testimonial
Isn't it a delight when you get great service? or equally the opposite - disappointment when it's bad!
What's your best and worst customer experience this week?
It's the old happy customer tells ...
Saturday, 31 July 2010
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Category:
Engagement/Service with a SPARK and passion
The importance of online customer engagement
Over the last two weeks I have attended the Australian Online Retailing conference - about 2,500 delegates; an International Sports Marketing Conference - ...
Saturday, 17 July 2010
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Category:
News/MyBlog
July 13-14, Star City Casino, Sydney
http://www.sportisfantastic.com/ The recent explosion of social media coupled with significant advancements in the provision of digital ...
Friday, 09 July 2010
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Category:
News/MyBlog
Hi
Hope you're doing well. Welcome to the end of financial year Maxys Report, as you know it's been an interesting month in Oz - world cup exits, our first female redhead PM and some cool new projects ...
Sunday, 27 June 2010
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Category:
Customer/Technology
Recent research from the Australian Centre for Retail Studies (ACRS) reveals that across a range of product categories, 50 per cent of shoppers research online before heading to the store to complete ...
Wednesday, 23 June 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
WHO IS FRED? - CLIVE's SPORTY MATE
Fan Retention. Engagement and Development (FRED) is a joint venture between Max Media (Scott Maxworthy) and the Orbital Marketing Group (Michael McDonald and ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
Sports Marketing Conference Sydney
http://www.sportisfantastic.com
Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
Ahhh You Suck Ref!
Last night, like millions of Aussies around the world, we watched our World Cup chances suffer a blow with the sending off of Harry Kewell through a very poor refereeing decision. ...
Sunday, 20 June 2010
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Category:
MyBlog/MyBlog
Create, Consume, Connect and Care - Redesigning the Lucky Country
In the good old golden days of the 1950's Australia's economy was said to be "riding on the sheeps back - The Lucky Country" ...
Saturday, 19 June 2010
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Category:
MyBlog/MyBlog
Jess is a dancer, she's a cheer leader for the Balmain West Tigers, she runs her own dance studio, dancing is her passion, it is central to her life.
We're shooting a CLIVE clip, she delivers a script ...
Sunday, 13 June 2010
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Category:
MyBlog/MyBlog
A report from Chris Crum on Small Business News highlights that 88% of Web buyers say that they have abandoned an online shopping cart without completing a transaction (more).
As we know the fundamental ...
Friday, 11 June 2010
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Category:
MyBlog/MyBlog
Share-words creator Robin Dickinson posted a question about "engagement" on his Facebook page - not the wedding kind but the online versus offline kind - it struck a chord - I felt compelled to reply. ...
Tuesday, 08 June 2010
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