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Category:
Engagement/FRED - Fan Retention Engagement and Development
Digital Media Strategy and Fan Engagement
Background:
A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended.
A couple ...
Saturday, 28 August 2010
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Category:
News/Latest
... - (July Auditions)A former Australian representative in synchronised swimming, Erinjayne studied journalism and worked at Horwitz magazines as an Editor. During the 2000 Olympics she was the Press ...
Monday, 23 August 2010
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Category:
MyBlog/MyBlog
... platforms benefiting major projects worldwide.
To illustrate a very practical example:
Build it they will come
Let’s take one very inefficient industry we all know – the Australian building and ...
Saturday, 14 August 2010
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Category:
MyBlog/MyBlog
... tracking the impact of the NBN as an election issue.
The other was the launch of a video we produced for the Sport Fantastic Conference which talked about Digital Media Strategy .
There's a lot Australian ...
Tuesday, 10 August 2010
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Category:
Engagement/Service with a SPARK and passion
The importance of online customer engagement
Over the last two weeks I have attended the Australian Online Retailing conference - about 2,500 delegates; an International Sports Marketing Conference - ...
Saturday, 17 July 2010
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Category:
News/MyBlog
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Sport Research Groups - Digital Sports Marketing Conference Sydney 13-14th July Adam Freier, Australian Rugby Union player and Media Presenters invites you to Sport Research Groups - Digital Sports ...
Sunday, 27 June 2010
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Category:
Customer/Technology
Recent research from the Australian Centre for Retail Studies (ACRS) reveals that across a range of product categories, 50 per cent of shoppers research online before heading to the store to complete ...
Wednesday, 23 June 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
... IMPLEMENTING A DIGITAL MEDIA STRATEGY
The facts are clear, more and more Australians are utilising digital media assets to source information, connect with others and directly influence their purchasing ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
... Believe communication channel is predominately via Facebook. There are over 8M Australians on Facebook.
From a business marketing perspective there is a lot you can learn from study sports marketing ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
... would like the have their customers as loyal as top fans to their brand.
Just for kicks (excuse the pun) I did a comparison on Google Trends of the Socceroos, the Melbourne Storm vs the NBN (Australian ...
Sunday, 20 June 2010
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Category:
MyBlog/MyBlog
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This week the Australian Government began roll-out of a new controversial television campaign to sell you and I on the $43B National Broadband Network (#NBN) (see player below). Irrespective of all ...
Saturday, 19 June 2010
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Category:
MyBlog/MyBlog
... service.
The St George Illawarra Dragons (an Australian National Rugby League Club) have used their much loved retired player (and Club Ambassador ) Wendell Sailor to meet and greet their website ...
Friday, 11 June 2010
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Category:
MyBlog/MyBlog
... the old Redfern rail yards transformed multifunctional event space and also home of the Australian Technology Park and Innovation Centre.
For those offsite - with the web site down an active Twitter ...
Sunday, 23 May 2010
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Category:
MyBlog/MyBlog
... to spread the love.
Iggy then spoke about the Connection Generation - 8m Aussies on Facebook; 1m Linkedin; 900k Twitter (13k last June ) - Australians are the most prolific social media users world! ...
Thursday, 20 May 2010
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Category:
News/Maxys Media Report
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The CLIVE Crew are exhibiting at Adtech Sydney 2010 (Stand 14) Drop in and say G'day - we also plan to demonstrate our new customer friendly, high speed HD video streaming platform for Australian ...
Tuesday, 09 March 2010
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Category:
MyBlog/MyBlog
... student visas dropped 46% threatening a $17B industry employing thousands of Australians. Politicians jumped.
Focus on the positive – worrying is like praying for the worst.
Happy Oz Day - may ...
Tuesday, 26 January 2010
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Category:
MyBlog/MyBlog
... entertainment and advertising to health and education. Australians now spend more time online than watching television and as we know media is increasingly fragmented. Today customer attention is scarce ...
Thursday, 20 August 2009
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Category:
MyBlog/MyBlog
... a website (less than 40% small businesses in Australian do) and globally recently departed Starbucks is recognised as one of the leaders in online social engagement.
Unlike a Snuggly, one size doesn't ...
Tuesday, 04 August 2009
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Category:
News/Maxys Media Report
... this afternoon then please feel welcome to join us for our first "CLIVE ALIVE" event. These events aim to bring together Australian film makers, media and advertising types, clients, publishers and ...
Tuesday, 07 July 2009
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Category:
Engagement/Marketing
[CONTENT]
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Tuesday, 16 June 2009
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