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Search Keyword customer engagement
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Category:
News/Latest
Welcome
Hi I hope you're well and welcome to Maxys Report. As you know keeping up with the latest technology and trends is a challenge but as Alastair ...
Friday, 03 September 2010
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Category:
MyBlog/MyBlog
... me of "just becuase it's always been, doesn't mean it will always be".
I suppose at the core of this is a personal attitude - are you part of something else? Is it customer focused?
In a ...
Wednesday, 01 September 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
Digital Media Strategy and Fan Engagement
Background:
A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended.
A couple ...
Saturday, 28 August 2010
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Category:
News/Latest
There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation ...
Wednesday, 25 August 2010
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Category:
News/Latest
Brand Ambassadors
Big Dell rocks into the studio; we’re shooting a new CLIVE clip for the Dragons, this time it’s a callout for their new “Digital Dragon”, a dedicated resource within the Club to focus ...
Monday, 23 August 2010
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Category:
MyBlog/MyBlog
... software integrated with their supply chain partners and customers.
That is customers, designers, engineers and suppliers etc all working together in a rich multimedia collaborative environment.
This ...
Saturday, 14 August 2010
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Category:
MyBlog/MyBlog
Two events.
It's said a picture tells a thousand words.
The Libs launched their Broadband Policy (I think that's what they're calling it) causing a big buzz on Twitter. Out of interest I've been ...
Tuesday, 10 August 2010
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Category:
Customer/Testimonial
Isn't it a delight when you get great service? or equally the opposite - disappointment when it's bad!
What's your best and worst customer experience this week?
It's the old happy customer tells ...
Saturday, 31 July 2010
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Category:
Engagement/Service with a SPARK and passion
The importance of online customer engagement
Over the last two weeks I have attended the Australian Online Retailing conference - about 2,500 delegates; an International Sports Marketing Conference - ...
Saturday, 17 July 2010
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Category:
News/MyBlog
... what's the customer experience when they have found your site . "Welcome back" or scheduling CLIVEvideos is a bit like walking back into your local pub or coffee shop?. ...
Sunday, 27 June 2010
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Category:
Customer/Technology
... their purchase.
Website Visitor: Enquiry/ Sales Ratio
As we all know websites today are more than just static online brochures - as superficial as it sounds many of your new potential customers ...
Wednesday, 23 June 2010
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Category:
Engagement/FRED - Fan Retention Engagement and Development
... table, leading in innovation, customer service and building it's fan-base by engaging more deeply with its customers. FRED works with its clients to keep them ahead of their competitors by utilising ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
Sports Marketing Conference Sydney
http://www.sportisfantastic.com
Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking ...
Tuesday, 22 June 2010
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Category:
MyBlog/MyBlog
... would like the have their customers as loyal as top fans to their brand.
Just for kicks (excuse the pun) I did a comparison on Google Trends of the Socceroos, the Melbourne Storm vs the NBN (Australian ...
Sunday, 20 June 2010
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Category:
MyBlog/MyBlog
... customers) are already moving ahead - instead of 16th we fall faster than our 2010 World Cup soccer aspirations.
Leading industry analyst Paul Budde gives a good update on the current status and here ...
Saturday, 19 June 2010
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Category:
MyBlog/MyBlog
... is around product, service or price) is what you customers are looking for, it is the "WOW" factor - why buy from you?
Life's is far too short -
If you were suddenly independently wealthy (and healthy) ...
Sunday, 13 June 2010
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Category:
MyBlog/MyBlog
... and money) is spent getting people to a website but then failing to deliver an engaging online experience, ie many websites are like walking into a badly laid out retail store with no customer ...
Friday, 11 June 2010
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Category:
MyBlog/MyBlog
Share-words creator Robin Dickinson posted a question about "engagement" on his Facebook page - not the wedding kind but the online versus offline kind - it struck a chord - I felt compelled to reply. ...
Tuesday, 08 June 2010
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Category:
MyBlog/MyBlog
... of the GFC.
Corporate marketing $ are moving to where customers are = the web.
Corporate Marketers are looking for proven ROI
Even the most basic web media campaign provides measurable data -
how ...
Friday, 04 June 2010
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Category:
MyBlog/MyBlog
... services.
Robin's Share-word client conversations usually begin with
a) What are the *key* benefits that customers get from your service delivery (in your words) – best if you can prioritize ...
Thursday, 27 May 2010
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