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1. Day 3 - Creating Groundswell - the Digital Dragon

   Category: Engagement/FRED - Fan Retention Engagement and Development

   Digital Media Strategy and Fan Engagement Background: A couple of months ago through FRED we sponsored a Sports Marketing Conference focused on Digital Marketing - key Dragons staff attended. A couple ... Saturday, 28 August 2010

2. Are You the Digital Dragon?

   Category: News/Latest

   There has been a fundamental shift in the way us marketers communicate with customers and fans - it's no longer a one way push of mass advertising at the top of the sales funnel but also a two way conversation ... Wednesday, 25 August 2010

3. Breaking Bread with Bridget

   Category: Engagement/Service with a SPARK and passion

   The importance of online customer engagement Over the last two weeks I have attended the Australian Online Retailing conference - about 2,500 delegates; an International Sports Marketing Conference - ... Saturday, 17 July 2010

4. The Rise of Community Collaborative Creation 2.0

   Category: MyBlog/MyBlog

   P2P Community Collaborative Creation 2.0 A little experiment Last weekend at #TEDxSydney, Rachel Botsman talked about the Rise of Collaborative Consumption - the idea of P2P shared resources.  ... Tuesday, 25 May 2010

5. Strategic Foresight - Thanks For Your Attention

   Category: MyBlog/MyBlog

   It's my job to look ahead, see what's happening, understand the latest technology, where it is heading and how it may impact our business; clients and the greater community = Strategic Foresight. As ... Saturday, 22 May 2010

6. #FRED - Fan Retention Engagement and Development

   Category: MyBlog/MyBlog

   #FRED and Thanking Your Fans Today, online word of mouth (WOM) is critical to your brands health and success.  The old days of your hungry customers sitting around the TV consuming your advertising ... Friday, 14 May 2010

7. Five Lessons for Maximising Trade Show Returns

   Category: Engagement/Marketing

   Converting lovers to needers Introduction (Nearly) everybody loves CLIVE but we want website owners to need him!   Our aim is to clearly communicate that CLIVE, for as little as $1K, is the ... Saturday, 24 April 2010

8. Catching the Next Big Wave

   Category: MyBlog/MyBlog

   As a kid surfing there was always an old bloke that would just sit out the back waiting for the perfect wave to come through – the next “big thing” – he’d sit there for what seemed like eternity while ... Wednesday, 10 March 2010

9. Maxys Report March 2010

   Category: News/Maxys Media Report

   Hi Hope you're well and business is booming. Every good story takes us on a "journey" - a great story opens up our imagination. The most effective marketing is that which is not said - which allows ... Tuesday, 09 March 2010

10. Busy busy - very important stuff to do

    Category: MyBlog/MyBlog

    Too busy to play - there's serious work to do. "I define who I am by the work that I do" says Bella the 1st, Queen of the Parklands - our title, our birth, our advertising less important today - more ... Sunday, 24 January 2010

11. Love Thy Customer - First Impressions Count

    Category: MyBlog/MyBlog

    First Impressions "What you want?" says the curt lady at local bread shop. Hmmm, that's abrupt. "A loaf of your finest bread thanks" - "$3.50" the spat reply - In seconds the transaction complete. ... Friday, 22 January 2010

12. Sharks Attack with new Rich Media Video

    Category: MyBlog/MyBlog

    Sport and the love of it - creates common bonds and conversation. I particularly love this time of year as the NRL Finals heat up - every game seems to be a ripper and highly entertaining. Unfortunately ... Tuesday, 01 September 2009

13. Performance Photography

    Category: Services/Photography

    Scott Maxworthy Photography -   "Photography is something I love - there's the constant challenge is to try and capture that combination of light and form, to take a single frame that resonates ... Sunday, 30 August 2009

14. Performance Photography

    Category: MyBlog/Photography

    Scott Maxworthy Photography - Performance - Actors, Models, Musicians, Presenters Scott is an experienced photographer based in Sydney, Australia "Photography is my passion.  I first picked up ... Sunday, 30 August 2009

15. The Quality versus Quantity debate

    Category: MyBlog/MyBlog

    Quality vs Quantity What is better, a website that converts 1% of 100 visitors or 10% of 10? Our recent CLIVE ALIVE (see video above) event discussed "Creative Differentiation" ... Tuesday, 25 August 2009

16. CLIVE ALIVE Invitation - Sept 15th 2009

    Category: MyBlog/MyBlog

    About the Event It is forecast over 90% of future Internet traffic will be video - covering everything from ... Thursday, 20 August 2009

17. Seeking Permission to Sell

    Category: MyBlog/MyBlog

    Awareness In today's consumer driven online social media landscape we seek permission to engage customers online. Question is - how to you know if you can't interrupt the flow? Word of mouth?  Advertising?  ... Monday, 17 August 2009

18. The Gatekeepers

    Category: MyBlog/MyBlog

    The Gatekeepers Maurie the doorman stands with his arms crossed outside the football teams locker room and lets the TV Crew enter.  It wasn't like that in the old days he thinks to himself. Gatekeeper ... Saturday, 08 August 2009

19. Maxys Report - August 2009

    Category: MyBlog/MyBlog

    Trouble reading this - view online http://www.maxys.com.au/20090804189/News/Latest/maxys-report-august-5th-2009.html Maxys Report - August 2009 Hi and welcome to the August '09 Edition of ... Tuesday, 04 August 2009

20. From Bricks to Clicks and back again

    Category: MyBlog/MyBlog

    From Bricks to Clicks and back again I'm sitting in a non descript coffee shop in Melbourne putting together some thoughts on Internet Retailing, a smiling waitress brings my coffee and BLT across to ... Sunday, 02 August 2009

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