Bring Your Online To Life
Last Updated on Friday, 14 August 2009 03:50 Written by Administrator Sunday, 22 June 2008 14:45
So You Want to Get Your Website to The Top of Google - don't we all.
Naturally, from a business point of view, high search engine ranking
equals more website visitors and hopefully equals sales, so it is core
to any online strategy.
Facts are an increasing number of your new customers will begin their journey to your wonderful products and services via search engines but unfortunately for businesses there seems to be just as many SEO snake salesmen out there promising the world but not delivering.
So, how to Search Engine Optimise (SEO) your websites?
That in essence is what SEO is about. From this point it then comes down to what's called "black hat" versus "white hat" SEO and Search Engine Marketing (SEM).
The White hat approach focuses essentially on creating natural links and content relationships - ie Google best practices
The Black hat focuses on trying to be clever and sneaky to try and manipulate Search Engine results.
At Maxys we only adopt a White Hat approach. The facts are Google has a massive team focusing on making their search engine results relevant to users. Google updates its search algorithm constantly and re-indexes all website content every 6-8 weeks. Using Black hat you can be #1 to 0 is just a very short time.
Once you have your web page Search Engine Optimised then think about link and online social marketing strategies.
Please contact us for more information regarding Maxys SEO services and Digital Media Strategies