Internet Marketing and Digital Media Strategy Sydney Australia

Get Your Website to The Top of Google

Last Updated on Friday, 14 August 2009 03:50 Written by Administrator Sunday, 22 June 2008 14:45

Services - Internet Marketing Services

So You Want to Get Your Website to The Top of Google - don't we all.

Naturally, from a business point of view, high search engine ranking equals more website visitors and hopefully equals sales, so it is core to any online strategy.

Facts are an increasing number of your new customers will begin their journey to your wonderful products and services via search engines but unfortunately for businesses there seems to be just as many SEO snake salesmen out there promising the world but not delivering.

So, how to Search Engine Optimise (SEO) your websites?

1. What's your businesses core customer focus and brand?  Determine your most important keywords ie What would customers search to find you? 
2. Build your website and SEO strategy around that.  If you already have a website there are some basic tips will explain down further.
3. In creating your website we look at a whole range of factors which will impact website performance and SEO relevance. This includes
• What products and services you provide and the current structure of your information (sitting in emails, Word, Excel, MYOB, mainframes etc)
• What web and computer/ content skills and resources do you and your staff have to maintain and update your information AND then  to create online relationships (adwords, links, online social networking).  Websites are no longer set and forget for three years - they are more like a monthly magazine or increasingly, a daily TV show.
• Once overall focus (customer keywords) and content sorted then there are a whole lot of other factors which influence your web page relevance
• What is the customers experience when visiting the page? Think about using CLIVE to engage your visitors
4. Web page design and ranking - there are many factors, including
• Page titles, web site address, descriptions, keywords (must be within content), content (there are ratios regarding search terms to content, headings and other page formatting.
• Layout of the page - making sure the page and content is easily spidered by the search engines.
• The very important "Link Back" - other web pages that link to your page.

That in essence is what SEO is about.  From this point it then comes down to what's called "black hat" versus "white hat" SEO and Search Engine Marketing (SEM).

The White hat approach focuses essentially on creating natural links and content relationships - ie Google best practices

The Black hat focuses on trying to be clever and sneaky to try and manipulate Search Engine results.

At Maxys we only adopt a White Hat approach.  The facts are Google has a massive team focusing on making their search engine results relevant to users.  Google updates its search algorithm constantly and re-indexes all website content every 6-8 weeks.  Using Black hat you can be #1 to 0 is just a very short time.

Once you have your web page Search Engine Optimised then think about link and online social marketing strategies.

Please contact us for more information regarding Maxys SEO services and Digital Media Strategies