Blog entries

Catching the Next Big Wave

Administrator — Wed, 10 Mar 2010 08:46:18 +0100

As a kid surfing there was always an old bloke that would just sit out the back waiting for the perfect wave to come through – the next “big thing” – he’d sit there for what seemed like eternity while closer to the action, us grommets would race around picking and surf anything that even looked like a wave. In many ways that’s how much of the Read More...

Maxys Report March 2010

Administrator — Tue, 09 Mar 2010 14:00:12 +0100

Hope you're well and business is booming.

Every good story takes us on a "journey" - a great story opens up our imagination. The most effective marketing is that which is not said - which allows the customer, the viewer to either join the dots; fill in the gaps and share.

Welcome to The FACE, the new project title to cover both online and offline customer engagement.

Please find below a quick update on our latest projects for your review. If Read More...

The Maxys Party Band

Administrator — Mon, 01 Mar 2010 00:00:00 +0100

Welcome to the Maxys Party Band

The Maxys have been entertaining audiences across Australia for over 20 years.

We guarantee to get everyone up singing, dancing and "feeling alright".

Our repertoire covers a broad range of songs from the 60' through to current hits.

Artists covered include Joe Cocker, Robbie Williams, Neil Diamond, Read More...

Don't Give Me a Problem - Give Me a Solution

Administrator — Sun, 07 Feb 2010 05:37:39 +0100

Give me a Solution

I was living in London and in the shower (more a trickle given London's poor water pressure) and there was this almighty smash on the door. I grabbed a towel and raced out to see the six foot six, sharply dressed gezza from the downstairs unit in a hot tempered flurry.

In his hypertensed mumbling Bristol accent - "ya ferkin water's drippin Read More...

Dragons Digital Media Strategy Phase II

Administrator — Thu, 28 Jan 2010 09:46:37 +0100

Big Dell and Social Media

As part of the St Geoege Illawarra Dragons Digital Media Strategy charismatic retired dual rugby international and now St George Illawarra Dragons Ambassador "Wendell Sailor" has a new i-Phone and is busy on Twitter at http://twitter.com/realbigdell.

When asked about his move into the technological world of social media, the response was trademark Wendell Sailor.

Wendell Sailor

The iPad bridges the gap between your phone and your laptop.

Although the name sounds like a women's saniRead More...

Shopping Experts

Administrator — Wed, 27 Jan 2010 14:23:36 +0100

Commodity or passionate purchase.

I'm walking down the isle - we need to buy about three dozen bottles of softdrink for a party. I take a photo of the barcode with my I-phone, a few seconds later it tells me I can order all of them from a competitor and delivered tomorrow for 1/2 the price. Click.

I really dig that tune they're playing - click - I record a sample of the song and the software comes back with the track with the option of buying it and downloadiRead More...

Australia Day #OzDay

Administrator — Tue, 26 Jan 2010 09:07:22 +0100

The 26th January, Australia Day - the national day of “Oz-tralia” – also referred to as Invasion Day by a few – it commemorates the arrival of the First Fleet at Sydney Cove in 1788 usually with a bar-bie, lamingtons, vegi on toast and maybe some sparklers later as a special treat.

From a social media marketing perspective “nationalism” is much likeRead More...

Busy busy - very important stuff to do

Administrator — Sun, 24 Jan 2010 12:59:06 +0100

Too busy to play - there's serious work to do.

"I define who I am by the work that I do" says Bella the 1st, Queen of the Parklands - our title, our birth, our advertising less important today - more what we do and what we are a part of.

Basil rests under the tree - "let her be she's haRead More...

Love Thy Customer - First Impressions Count

Administrator — Fri, 22 Jan 2010 14:55:59 +0100

First Impressions

"What you want?" says the curt lady at local bread shop. Hmmm, that's abrupt.

"A loaf of your finest bread thanks" - "$3.50" the spat reply -

In seconds the transaction complete.

I walked out with my bread and the thought that she doesn't care if I'm a customer or not - yes, there are lots of Read More...

The FACE - Focus Attention Customer Engagement

Administrator — Thu, 21 Jan 2010 12:47:35 +0100

The FACE - Focus Attention Customer Engagement.
Clive Brings Email Marketing Alive
View more presentations from Scott Maxworthy.

Every good story takes us on a journey - a great story opens up our imagination. The most effective marketing is that which is not said - which allows the customer, the viewer to either join the dots, to fill in the gaps.

If the plot or the ending is revealed too early then we become bored and attention Read More...

National Broadband Network Health

Scott Maxworthy — Wed, 13 Jan 2010 13:42:53 +0100

Mum sits in a hospital waiting room, hundreds of miles from us kids - where's my I-phone?

In 2010, the National Broadband Network (NBN) will be a major discussion point across Australia. It is the largest infrastructure project ever undertaken and if done correctly will revolutionise the way we live, work, play and communicateRead More...

Sculpture By The Sea - Risks and Rewards

Administrator — Tue, 10 Nov 2009 05:17:46 +0100

{jumi [*22]}

Yesterday morning - Monday - I was up at 4AM - we have a media media release and blog article to write about our new online retailing video for CLIVE. Writing a press release is somewhat like trying to create a photo, sculpture or video that sells.

I'd spent much of the the last week working on the CLIVE project and as a consequence didn't get any time at all for some creative photography.

Like a daily morning swim, if you stop doing it you very soon sense a voiRead More...

U2 on Youtube - Another definative Internet moment

Administrator — Mon, 26 Oct 2009 12:06:29 +0100

{jumi [*21]}
Another definative Internet moment

Right now it's 1.09PM on Monday here in Sydney, at 2.30PM today or 8.30PM in Pasenda USA, Irish Band U2 will broacast live in High Definition via Youtube.

You get a sense that we're about to see and experience something remarkable - another definative moment in the world of online video and human communications.

As an experiment I'm going to try and embed and write a live blog at the same time.

1.13PM - time to post andRead More...

Dealing with Professionals

Administrator — Wed, 21 Oct 2009 10:12:28 +0100

Professionalism has much to do with delivering quality and often under pressure - whether that is time, financial, political based, environmental etc.

The Sharks are launching their 2010 Season on Monday and are using CLIVE to engage website visitors. www.sharks.comRead More...

Personalisation Matters

Administrator — Wed, 21 Oct 2009 08:17:51 +0100

Many pieces make the whole

You walk into an office for a meeting; the receptionist asks "Would you like a drink?"

A coffee would be great - it's been a long day.

"We've only got instant!" a sheepish reply.

I must confess to being a bit of coffee snob, I love my coffee. Don't get me wRead More...

sustainable competitive advantage

Administrator — Thu, 15 Oct 2009 05:16:40 +0100

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Creating sustainable competitive advantage

Seth spoke today about "Sustainable Competitive Advantage"

As a green young aspiring entrepreneur nearly 20 years ago I remember my old marketing lecturer emphasising "create sustainable competitive advantage"

It's great to hear this again directly from a marketing great.

- I'm mentoring a young photographer at the moment. One of the first things I had her do was subscribe to Seth's blog Read More...

Tips - Understanding online buyer behaviour

Scott Maxworthy — Sun, 04 Oct 2009 06:31:04 +0100

Customers are increasingly influenced and making the purchasing decisions based upon an online website experience yet the average online retail website visitor to customer conversion rate is just 1%.

The question is how do you increase online effectiveness?

There is a big push towardRead More...

Casting for talent

Administrator — Sat, 03 Oct 2009 16:46:23 +0100

We have a new client who is looking for someone different for their website.

Casting, (or even buying anything today) is interesting in that so much of the decision making goes on before you even meet your talent face to face or touch the product - you see that's the web - we search, we read, view, compare and then decide to progress further towards personal evaluation.

Emma Law - model and actor being coached by Chris in the CLIVEviRead More...
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<h1>Be Different</h1>
<p>Administrator — Sat, 19 Sep 2009 13:10:43 +0100</p>
<p>Yesterday I went to a conference where John Anderson, the founder of Contiki spoke.</p><br/><p>A great Aussie (ok Kiwi) story about starting with 25 pounds and turning an idea into a multimillion dollar business.</p><br/><p>He's writing a book