Maxys Max Media and Entertainment

Increase your website effectiveness

 

Get Connected

Facebook Flickr LinkedIn Twitter

Maxys Report Subscribe

Enter your email address:

Delivered by FeedBurner

Twitter

Login Form



Maxys Personalising the Web

Maxys - Personalising the Web, looking at digital media communication and internet video for business sales and marketing.
Category >> MyBlog
Sep 01
2010

Create a culture that supports innovation #DigitalDragon Day 7

Posted by Administrator in Untagged 

Administrator

Create a culture that supports innovation

Two events

  • At a meeting the other day and Dragons CEO Peter Doust mentioned something that stuck in my head - the process of "constant improvement"
  • On a multipoint conference call yesterday - one new studio partner was open to new ways of managing the production process, the other an aggressive "not my job", not the way I do it attitude - it reminds me of "just becuase it's always been, doesn't mean it will always be".

I suppose at the core of this is a personal attitude - are you part of something else?  Is it customer focused?

In a recent video interview Ted Johnson, CMO, Minnesota Timberwolves said "create a culture that supports innovation" and develop a personal interest.  It's not quantity that matters but quality - Seth Godin's 10%.

Last night - the first video Digital Dragon submission from Warrick Nicolson

The St George Illawarra Dragons are looking for a "Digital Dragon" - a new role as digital media co-ordinator.

"Bringing the Best of the Red V to their loyal fans in the Digital Space is my #1 priority should I attain this role."

I like it.

Aug 14
2010

A case for the NBN

Posted by Scott Maxworthy in Untagged 

Scott Maxworthy

Just Because

"Just becuase it's always been doesn't mean it will always be"

News Day - There are always two sides to a story

Sadly, I too a LTL (Long Time Liberal) but can’t vote for them due to the myopic approach to this issue (but must add hate the Internet Filter - it'll never work).

Facts are the NBN (National Broadband Network) is not about technology, it’s about productivity and creativity by using applications and communications built upon the platform.

Bigger Pipe = Richer Applications = Greater Creativity/ Problem Solving = Revenue & Profits

The main problem is most people don’t utilise the technologies already available today yet alone can envisage what applications will be available or on-demand tomorrow.

Today we are already beginning to see rich media multipoint (multiple people) conferencing and collaboration platforms benefiting major projects worldwide.

To illustrate a very practical example:

Build it they will come

Let’s take one very inefficient industry we all know – the Australian building and construction industry -

The industry is about $77B/ 7% of GDP & 900K people employed. (Upstream and Downstream industries approx $150B contribution)

Approximately 85% of the people are self employed in small businesses

About 40-50% of building and construction costs are labour related – that’s the time you and I are paying for their business activities (quoting; supplies, project management; working; tools; invoicing etc).

A majority of small businesses don’t have a website BUT do have email.

How much technology improves productivity depends on the business BUT what it does do is provide greater communication capability, information access, communications and transparency.

In many ways email is like having a digital recording of every conversation.

BUT today – the majority of building plans are still printed out on paper AND as a result what is finally built is nearly always different from the original plans.

There are many reasons why – what the architect designs or specifies initially may be impossible/ impractical to build on site; the client changes brief; wrong version of plans and so on.

So what happens is variation upon variation information is lost on bits of paper down the sequential project information line.

Business Best Practice

A rapidly increasing number of companies are moving their business applications to the cloud (integrated web).

As you may know in a Google Apps spreadsheet – multiple people can work simultaneously on a document.

From a construction perspective what you want is a single audible building plan “truth”.
Version allows the ability to easy see what was changed by whom

Leading International design and construction firms are already using Web-based project collaboration across product development including online collaborative 3D design software integrated with their supply chain partners and customers.

That is customers, designers, engineers and suppliers etc all working together in a rich multimedia collaborative environment.

This information then allows for easier asset management through the complete Building Life-cycle – from construction to build, asset mangement to final demolition.

From a finance perspective – risk is dramatically reduced.

$46B investment fades into insignificance given the overall productivity savings across 100 years of typical buildings.

Aug 10
2010

The #NBN Social Media Chart and Fan Engagement

Posted by Scott Maxworthy in Untagged 

Scott Maxworthy

Two events.nbn-social-media-2010-08-10

It's said a picture tells a thousand words.

The Libs launched their Broadband Policy (I think that's what they're calling it) causing a big buzz on Twitter.  Out of interest I've been tracking the impact of the NBN as an election issue.

The other was the launch of a video we produced for the Sport Fantastic Conference which talked about Digital Media Strategy .

There's a lot Australian politicians can learn from Sports Fan Engagement

 

Jun 22
2010

The True Believers - Monetize Sports Fans

Posted by Administrator in Untagged 

Administrator

Sports Marketing Conference Sydney

http://www.sportisfantastic.com

Voice Over (VO): Sports teams are beginning to understand the changing media, communications and technology landscape and are looking at ways of further engaging and monetizing fan and leveraging assets.

Cut to: Helicopter fly in from beach to stadium.

VO: It's a beautiful winters Sydney Sunday and the local derby is on between the competition leaders, The St George Illawarra Dragons and local team, The Cronulla Sharks. 

Cut to: A large banner "Sharks Believe" is rolled out across the several bays of  fans just prior to kick off -

VO: Sharks Believe is grass roots, fan driven, brand re-engagement campaign.  The aim to reconnect the Sharks with fans and the community whose the passion and loyalty has been badly bruised by years of management indifference, player scandals, board room takeovers and financial pressures.

Cut to: Presenter standing in front of crowd.

It's interesting, the Sharks Believe communication channel is predominately via Facebook.  There are over 8M Australians on Facebook.

From a business marketing perspective there is a lot you can learn from study sports marketing (and visa-versa for that matter).

Every brand and Product Manager would love to capture the passion of the Sports Team tribe, that loyalty of the Top Fan, the personal brand advocate and social defender, "sneezer" and influencer.

There's a Sports Marketing, Digital Media and Social Media conference in Sydney next month which we are sponsoring as part of the launch of our new FRED - Fan Retention Engagement and Development program (see video).

It's a good game, the Dragons are a class side but the Sharkies put a good fight - Sports the winner and all fans pretty happy. 

We head up to the Club for a beer and more social engagement.

maxymedia - View my most interesting photos on Flickriver