Maxys Max Media and Entertainment

Hi

Welcome to your new, far more prettier, Maxys Report (smiles).

The reason, most websites are not much more than digital brochures - boring, not engaging.

With web sites just seconds to make an impression before a click away.

It's a bit like the old 30 sec elevator sales pitch but with an express button jammed on.

From a business point of view we're all looking the best return on marketing investment.

If we spend a $1 does it generate (or save) $2, $4, $10 and how long?

All this technology is just about delivering more effective communication and increasing productivity.

BTW - I bought a new I-phone this month - I love it. Best tech dollar I've ever spent.

That's my little bit more than 30 secs for the month - thanks for your time.

Speak soon, have a great month and if your about Sydney try and make it to our CLIVE ALIVE event on Sept 15th.

Cheers, hope to see you soon and all the best

Maxys Report - July 2009

Happy New Year and welcome to the July '09 Edition of Maxys Report (including CLIVE).

Let's hope the worst of the GFC is now behind us and the purse strings open up a bit.  Far too many businesses overly defensive at the moment (IMHO).  Fact is, while your competitors are retreating there's good opportunities in the right markets to advance.

- even if the markets drop 25% there's still 75% being spent.

"Don't give me problems, look for solutions" my dad would say.

In business today, the customer is at the centre of the Universe, if you don't add value or have a unique offering or experience then you risk becoming either commoditised, disintermediated or both.  That equals either reduced margins or lost sales.  Differentiate or Die

Let's get creative - CLIVE ALIVE Event - Tuesday 7th July, Sydney, 5PM-7PM

If you're in Sydney this afternoon then please feel welcome to join us for our first "CLIVE ALIVE" event.   These events aim to bring together Australian film makers, media and advertising types, clients, publishers and Internet experts to focus on the growing Internet video opportunity and "humanising the web".

Our first guest speakers are Author and Superconnector Iggy Pintado, Film Maker Chris Schwager (AD Gabriel) and CEO marketboomer Nathan Gyaneshwar.

Cost $20.  Lucky Door Prize - CLIVE GOLD 30 Video - valued at $3,200

Please see web for more information:  http://www.meetup.com/CLIVE-ALIVE/calendar/10563607/

Gerry Gannon,  one of Australia's leading Conference Facilitators/ Corporate MCs, talks CLIVE for Event Management

The conference business is tough right now! Converting interest into registrations is challenging!

As the conference convenor, you are the face of your event; you are the person inviting people to attend your conference. There’s no better way of inviting them than by doing it directly in a video clip.

Alternatively, if you are using an MC – such as Gerry Gannon - why not get him/her to record the invitation? (More)

Note: The August CLIVE ALIVE Event will focus on Event Marketing and Experience

Press Release: Aussie TV and Video Producers Bring Websites Alive with CLIVE

This will allow clients, partners and crews to use local studios and and just send us the file for encoding.

More information

Melbourne shoot day scheduled for mid/ late August - please contact us if interested.

RATE CARD Updated

CLIVE Video Production Packages and Rate Card - July 2009 (more)

• New Bronze (encode only) level
• Multiple clip pricing (new, very cool video sequencing and scheduling adserving feature)
• Reduced pricing on high volume streaming packages

Interesting Twitter Bits from the last month