Blog entries tagged Differentiation

60 seconds of Information Overload

Administrator — Thu, 22 Mar 2012 17:08:04 +0100

Hi, it’s me, I haven’t updated my blog for awhile - haven’t had much to say.

I suppose it’s because a lot of the work I’ve been doing is about cutting out the noise and clutter - you know, taking long, wordy pieces of writing and ruthlessly cutting it down until the message is clear.

I wonder if that’s the main difference between quality writing and rambling blogs or quality video versus the large amount of crap in the 25+ hours of con...

Chapter 8 - Developing Characters to Deliver Your Message

Scott Maxworthy — Tue, 24 May 2011 13:39:26 +0100

This blog is the ongoing chronicle of our own application to our business of the theories; ideas and lessons we are sharing and recommending with our clients.

Taking Risks

If you're not taking risks then you're playing it safe. It's one or the other.

Yes, it's hard for some people/ companies/ brands to take risks - there's the natural fear of failure, but today, the paradox is it is more risky to maintain the status quo - you risk become commo...

Data is the new Black, a barmaids guide to #istrategy

Scott Maxworthy — Sat, 21 May 2011 15:45:29 +0100

Mel, the buxom blonde barmaid gets a lot of tips and it’s not just because she looks great. Customers very quickly discard the looks if the service fails to deliver.

Mel knows that Bernie the builder drinks VB, she started pouring his beer when she saw his car drive into the car-park “data is the new black&rdq...

Chapter 7 - Create Compelling Content

Scott Maxworthy — Sat, 30 Apr 2011 19:41:06 +0100

S*x Sells - Setting the Scene

The room is very dark that you can only sense it's small size by the steamy confined heat and the short re-verb of the pulsating sounding background beat.

Each beat the sound gets louder.

Through the dark a single light beam shines ...

Innovation is GR8 Imitation is Faster - Making Ideas Happen #Iftalks

Scott Maxworthy — Thu, 21 Apr 2011 14:25:07 +0100

It's a Wednesday night and a full moon is rising over the Bay as I head back into the City for Benn Rennie's from Uncluttered White Spaces "Making Ideas Happen/ What If" talks.

Guest speakers are inspirational Collaborative Consumption Author Rachel Botsman (see my TEDx Sydney post last year); Ash Donaldson - Human-Computer Interaction Expert; Seb Chan - Head of Digital at the Powerhouse Museum; old breakfast mate Futurist Tim Longhurst (see Internet Chef Bridgett Cooks Breakfast Degus...

Attitude is Everything but do they like me?

Scott Maxworthy — Tue, 05 Apr 2011 23:27:45 +0100

It was February 9th so says the Google Apps shared document but my thoughts and discussions go back many months earlier.

This series of blog posts aims to chronicle the development of how a dissatisfaction of the status quo manifested into challenging our approach to what we do.

We were sick of the "hard sell", we were bored with our own brand approach, we wanted to focus on showcasing what we do best, less production focus and more strategic creative.

I reminded o...

The Quality versus Quantity debate

Administrator — Tue, 25 Aug 2009 15:13:14 +0100

Quality vs Quantity

What is better, a website that converts 1% of 100 visitors or 10% of 10?

Our recent CLIVE ALIVE (see video above) event discussed "Creative Differentiation"

I've never heard of Quantity Service!

Is marketing just a numbers game or is it the quality of your visitors and customers that matters most?

At the recent Online Retailers Conference in Sydney I was amused at the disproportionate number of exhibitors promo...

Maxys Report - August 2009

Administrator — Tue, 04 Aug 2009 16:40:01 +0100

Trouble reading this - view online http://www.maxys.com.au/20090804189/News/Latest/maxys-report-august-5th-2009.html

Maxys Report - August 2009

Hi and welcome to the August '09 Edition of Maxys Report (and CLIVE).

As customers we all love personal service and appreciate when businesses make that special extra effort - the small gift, the waitress/ waiter that remembers your name and daily order.

Coffe...
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<h1>From Bricks to Clicks and back again</h1>
<p>Scott Maxworthy — Sun, 02 Aug 2009 12:16:51 +0100</p>
From Bricks to Clicks and back again<br/><p>I'm sitting in a non descript coffee shop in Melbourne putting together some thoughts on Internet Retailing, a smiling waitress brings my coffee and BLT across to

Coffee competition in Melbourne

Changing PR rules - Australian Journalists Twitter list.

Administrator — Tue, 21 Apr 2009 05:00:00 +0100

The A-List (or Aussie J List)

An Aussie online marketers dream list - Australian journalists Twitter list.

Last night a much more updated and comprehensive list of Australian journalists on Twitter appeared on the web - certainly more interesting and valuable then the content of the Governments website censor list.

What is interes...