maximise the web - maxys.com.au - max media and entertainment

Digital Media Strategy, Internet Marketing and Web Video Production, Sydney Australia

 

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Recent Projects

CLIVE on mydr.com.au - AstraZeneca Artery Age

Pharmaceutical giant Astra Zeneca Age of Arteries Campaign on www.mydr.com.au using CLIVE. Over 1m visitors per month. CTR > 4%
Oatley RSL Susie Osment Maxys CLIVE
Local Oatley RSL Club using CLIVE and Max Media marketing services to create Facebook Community.
Over 150 local membersin three weeks
RidgeFilms Maxys CLIVE

Corporate and Digital Media Strategy, web design, SEO and mentoring for RidgeFilms.

#1 Google for Corporate Video Production Australia.

Myblog Tags

Maxys Blog

Maxys A look at internet video and online customer engagement marketing.

Tag >> Digital
Nov 27
2008

The Future is Digital

Posted by Administrator in VideoTelstraretailNBNinternet videoinnovationentertainmentDigitalbusinessaustraliaadvertising metricsadvertising

Administrator

What and interesting couple of days - Twitter knocked back a takeover from Facebook, our first big corporate (AstraZenica) embraced CLIVE on mydr.com.au, the Australian National Broadband Network (NBN) tender closed yesterday with Telstra outlining what it will and won't do;  whatever happens next is too hard to say. 

Can the network that will lay down a communications and future economic infrastructure for the country been built without Telstra? 

Whatever, we'll soon know BUT the future is digital irrespective if Gerry Harvey thinks online is a waste of time.

Entertainment Future

First, I have the utmost respect for Gerry Harvey, he's done a great job in building his retail operations over the last 50 years - BUT the times they are a changing and the future ain't rocket science!

Oct 29
2008

From social clicks to video flicks

Posted by Scott Maxworthy in word of mouthweb videoWebVideoTwitterHumaniseFlickrFacebookEngagementDigitalcustomer engagementCreativeAttention

Scott Maxworthy

The Net Generation - the Future is Video - Telstra Business Conference - Sydney, 30th October 2008

I've been asked to showcase CLIVE this afternoon at a Telstra Business Conference of the "Net Generation" - the future is video

A few of the people in the audience may have seen similar video overlay technology on some website in the US but will not of heard of the CLIVEvideo Project; what we are doing here in Oz nor the video functionality and production quality.

Format

Our part is pretty informal - the meet and greet during registration, the coffee breaks and after.


Oct 21
2008

Magazines Digital Convergence

Posted by Administrator in TechnologyMarketingInteractionImaginationIdeasExperiencialEngagementdigital marketingDigitalcustomer engagementadvertising

Administrator

Digital Paper Evolution

Much is said about the end of print and television - yes and no.  Of a weekend I still like to read the newspaper or magazine down the beach or the coffee shop of a morning but yes, day to day, news is mostly delivered via internet news feeds, blogs and email report subscriptions.

Like we've seen in music what we'll see is more of convergence and transformation from analogue to digital - like old vinyl records to CD to online. Conventional media will increasingly incorporate digital elements - website addresses, semacodes, interactive advertising and so on.

The hardware may change - paper vs electronic but not the central communication.

This month Esquire magazine launched a new digital cover - very cool.

Oct 20
2008

Latest Australian Internet Activity Report

Posted by Administrator in UserStatisticsServicesResearchOnlineon-line bankingnewsinternet useageInternetDigitalCreativeaustralia

Administrator

TELECOMMUNICATIONS TODAY: INTERNET ACTIVITY AND CONTENT
Australian Communications and Media Authority

Email, on-line banking, paying bills and news and weather updates are the most common uses of the internet by Australians this year, according to research by ACMA 

http://www.acma.gov.au/webwr/_assets/main/lib310210/report_6_telecommunications_today.pdf

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